Question 1

How many Airbnb and VRBO listings are in Roanoke?

Accepted Answer

Over the 12 months ending September 2026, the Roanoke market averaged 2,211 active Airbnb and VRBO listings, up 6% from a year earlier and up 49% over two years.

Question 2

How much do Airbnbs and VRBOs make in Roanoke?

Accepted Answer

An average Roanoke listing earns $31K/year. High-performing listings earn $72K, while low-performing listings earn $12K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Roanoke?

Accepted Answer

Median Roanoke home prices by size are 1-bedroom $169K, 2-bedroom $214K, 3-bedroom $295K, and 4+ bedroom $408K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Roanoke?

Accepted Answer

Average occupancy in Roanoke is 27%, producing RevPAR of $67 per available night.

Question 5

Are short-term rentals legal in Roanoke?

Accepted Answer

Rules vary across Roanoke. Roanoke: Lenient. No specific STR regulations or permits required. Operates under general zoning and business license rules. Minimal enforcement.
Blacksburg: Moderate. Zoning permit required, owner-occupancy mandatory for residential zones, density limits in neighborhoods. Moderate enforcement with some violations addressed.
Lynchburg: Lenient. Business license required, must comply with zoning. No specific STR ordinance or owner-occupancy rules. Light enforcement, complaints-driven. Verify requirements for the property's jurisdiction.

Question 6

Is the Roanoke Airbnb and VRBO market oversaturated?

Accepted Answer

The Roanoke Airbnb and VRBO market appears broadly balanced. Supply has grown 6% year-over-year, while RevPAR has increased 4%, showing no clear supply-demand imbalance.

Question 7

When is peak season for Airbnbs and VRBOs in Roanoke?

Accepted Answer

RevPAR is highest in July and June; it is lowest in January and February.

Question 8

Which Airbnb and VRBO amenities matter most in Roanoke?

Accepted Answer

The most common amenities are Air Conditioning (98%), Heating (98%), Parking (97%). The strongest positive revenue associations are Lake Access (+56%), Washing Machine (+49%), Internet (+31%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Roanoke?

Accepted Answer

Average daily rate in Roanoke is $289, up 20% year-over-year. Rates peak in June and are lowest in February.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Roanoke?

Accepted Answer

Guests in Roanoke book an average of 37 days in advance. Booking windows range from 29 days for 1-bedroom listings to 49 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Roanoke?

Accepted Answer

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 60% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Roanoke Valley	$30.8K 106 listings	14.4% 106 listings
2.Radford	$36.9K 20 listings	13.1% 20 listings
3.Christiansburg	$35.0K 23 listings	13.1% 23 listings
4.Huddleston	$62.5K 116 listings	13.1% 116 listings
5.Blacksburg	$42.5K 83 listings	12.4% 83 listings
6.Botetourt	$34.1K 30 listings	12.4% 30 listings
7.Bedford	$34.4K 22 listings	12.1% 22 listings
8.Westlake & North Shore	$31.1K 60 listings	9.3% 60 listings
9.Moneta & Goodview	$50.2K 125 listings	8.6% 125 listings
10.Union Hall & Penhook	$51.2K 20 listings	7.7% 20 listings