Question 1

How many Airbnb and VRBO listings are in Richland?

Accepted Answer

Over the 12 months ending September 2026, the Richland market averaged 1,130 active Airbnb and VRBO listings, up 5% from a year earlier and up 42% over two years.

Question 2

How much do Airbnbs and VRBOs make in Richland?

Accepted Answer

An average Richland listing earns $35K/year. High-performing listings earn $61K, while low-performing listings earn $13K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Richland?

Accepted Answer

Median Richland home prices by size are 1-bedroom $215K, 2-bedroom $292K, 3-bedroom $392K, and 4+ bedroom $473K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Richland?

Accepted Answer

Average occupancy in Richland is 34%, producing RevPAR of $76 per available night.

Question 5

Are short-term rentals legal in Richland?

Accepted Answer

Rules vary across Richland. Richland: Lenient. No specific STR regulations or permits required. Operates under general business licensing and zoning. Minimal enforcement.
Kennewick: Lenient. Business license required, zoning compliance needed. No owner-occupancy rules or caps. Light enforcement, complaints-driven.
Pasco: Lenient. Business license and zoning approval required. No STR-specific restrictions or caps. Minimal proactive enforcement.
Walla Walla: Moderate. Conditional use permit required in residential zones, business license needed. No density caps but zoning restrictions apply. Moderate enforcement. Verify requirements for the property's jurisdiction.

Question 6

Is the Richland Airbnb and VRBO market oversaturated?

Accepted Answer

The Richland Airbnb and VRBO market appears broadly balanced. Supply has grown 5% year-over-year, while RevPAR has increased 18%, showing no clear supply-demand imbalance.

Question 7

When is peak season for Airbnbs and VRBOs in Richland?

Accepted Answer

RevPAR is highest in June and September; it is lowest in January and February.

Question 8

Which Airbnb and VRBO amenities matter most in Richland?

Accepted Answer

The most common amenities are Air Conditioning (100%), Internet (99%), Parking (97%). The strongest positive revenue associations are Pool (+72%), Washing Machine (+67%), Bbq (+50%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Richland?

Accepted Answer

Average daily rate in Richland is $261, up 16% year-over-year. Rates peak in June and are lowest in February.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Richland?

Accepted Answer

Guests in Richland book an average of 36 days in advance, up 8% from last year. Booking windows range from 27 days for 1-bedroom listings to 45 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Richland?

Accepted Answer

Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 68% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Pendleton & Umatilla Foothills	$28.8K 53 listings	11.1% 53 listings
2.Walla Walla Valley	$36.6K 161 listings	11.1% 161 listings
3.West Benton & Lower Yakima Valley	$30.5K 25 listings	10.0% 25 listings
4.Richland & Kennewick	$34.5K 157 listings	8.4% 157 listings