Question 1

How many Airbnb and VRBO listings are in Portland?

Accepted Answer

Over the 12 months ending September 2026, the Portland market averaged 5,414 active Airbnb and VRBO listings, up 9% from a year earlier and up 22% over two years.

Question 2

How much do Airbnbs and VRBOs make in Portland?

Accepted Answer

An average Portland listing earns $49K/year. High-performing listings earn $113K, while low-performing listings earn $25K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Portland?

Accepted Answer

Median Portland home prices by size are 1-bedroom $364K, 2-bedroom $434K, 3-bedroom $543K, and 4+ bedroom $683K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Portland?

Accepted Answer

Average occupancy in Portland is 32%, producing RevPAR of $94 per available night.

Question 5

Are short-term rentals legal in Portland?

Accepted Answer

Rules vary across Portland. Portland: Moderate. Registration required, safety inspections, owner-occupancy for certain zones. Enforcement exists but inconsistent; many operate without compliance.
Old Orchard Beach: Moderate. Annual registration mandatory, inspection required, density limits in residential zones. Active enforcement during peak season with fines.
Kennebunkport: Strict. Permit required, owner-occupancy mandate, strict density caps, 180-day rental limit. Active enforcement with violations pursued. Verify requirements for the property's jurisdiction.

Question 6

Is the Portland Airbnb and VRBO market oversaturated?

Accepted Answer

The Portland Airbnb and VRBO market appears broadly balanced. Supply has grown 9% year-over-year, while RevPAR has increased 15%, showing no clear supply-demand imbalance.

Question 7

When is peak season for Airbnbs and VRBOs in Portland?

Accepted Answer

RevPAR is highest in July and August; it is lowest in January and February.

Question 8

Which Airbnb and VRBO amenities matter most in Portland?

Accepted Answer

The most common amenities are Internet (99%), Kitchen (97%), Parking (96%). The strongest positive revenue associations are Washing Machine (+53%), Bbq (+31%), TV (+30%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Portland?

Accepted Answer

Average daily rate in Portland is $395, up 17% year-over-year. Rates peak in July and are lowest in March.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Portland?

Accepted Answer

Guests in Portland book an average of 45 days in advance, up 2% from last year. Booking windows range from 36 days for 1-bedroom listings to 56 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Portland?

Accepted Answer

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 37% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Deering & Back Cove	$69.4K 61 listings	14.8% 61 listings
2.Southwest York County	$58.5K 41 listings	14.2% 41 listings
3.Old Orchard Beach	$55.2K 314 listings	12.7% 314 listings
4.Bath Area	$49.1K 34 listings	12.7% 34 listings
5.Northern Sebago Lakes	$54.0K 72 listings	12.2% 72 listings
6.Waterboro & Lyman Country	$56.0K 27 listings	12.2% 27 listings
7.South Portland	$53.9K 43 listings	12.0% 43 listings
8.Saco	$47.8K 72 listings	12.0% 72 listings
9.Kennebunk Area	$67.2K 158 listings	11.7% 158 listings
10.Standish & Sebago Country	$50.9K 37 listings	11.6% 37 listings
11.Windham & Gray Area	$51.6K 57 listings	11.1% 57 listings
12.Biddeford	$50.4K 39 listings	10.8% 39 listings
13.Wells	$52.3K 219 listings	10.8% 219 listings
14.West Portland Peninsula	$49.6K 147 listings	10.7% 147 listings
15.Boothbay Harbor	$61.3K 63 listings	10.5% 63 listings
16.Scarborough	$57.4K 60 listings	10.5% 60 listings
17.Kittery & Eliot	$55.5K 26 listings	10.3% 26 listings
18.Outer West Portland	$47.9K 40 listings	9.9% 40 listings
19.Freeport Area	$50.1K 86 listings	9.8% 86 listings
20.East Portland Peninsula	$62.2K 201 listings	9.8% 201 listings
21.Kennebunkport	$77.7K 74 listings	9.8% 74 listings
22.Falmouth & Yarmouth Area	$76.0K 42 listings	9.7% 42 listings
23.Brunswick Area	$39.1K 63 listings	9.5% 63 listings
24.North York & Cape Neddick	$75.5K 30 listings	9.4% 30 listings
25.Ogunquit	$68.8K 140 listings	9.2% 140 listings
26.York Harbor & Village	$59.9K 24 listings	9.1% 24 listings
27.Harpswell Islands	$60.0K 40 listings	9.0% 40 listings
28.Phippsburg	$37.6K 26 listings	8.9% 26 listings
29.York Beach	$71.3K 76 listings	8.7% 76 listings
30.Boothbay	$42.1K 37 listings	8.6% 37 listings
31.Westbrook Area	$36.7K 21 listings	8.5% 21 listings
32.Harpswell Neck Area	$43.3K 38 listings	6.8% 38 listings