Question 1

How many Airbnb and VRBO listings are in Ocala?

Accepted Answer

Over the 12 months ending September 2026, the Ocala market averaged 2,421 active Airbnb and VRBO listings, up 7% from a year earlier and up 106% over two years.

Question 2

How much do Airbnbs and VRBOs make in Ocala?

Accepted Answer

An average Ocala listing earns $24K/year. High-performing listings earn $59K, while low-performing listings earn $7K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Ocala?

Accepted Answer

Median Ocala home prices by size are 1-bedroom $99K, 2-bedroom $195K, 3-bedroom $286K, and 4+ bedroom $373K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Ocala?

Accepted Answer

Average occupancy in Ocala is 33%, producing RevPAR of $51 per available night.

Question 5

Are short-term rentals legal in Ocala?

Accepted Answer

Rules vary across Ocala. Ocala: Lenient. No city-specific STR regulations or permits required. Follows state law only. Minimal enforcement.
Gainesville: Moderate. Business tax receipt required, zoning restrictions apply, owner must register. Some enforcement in residential areas with complaint-based action.
The Villages: Lenient. Community Development Districts restrict rentals under 6 months in some areas, but enforcement is inconsistent. Many hosts operate regardless of HOA rules. Verify requirements for the property's jurisdiction.

Question 6

Is the Ocala Airbnb and VRBO market oversaturated?

Accepted Answer

The Ocala Airbnb and VRBO market appears broadly balanced. Supply has grown 7% year-over-year, while RevPAR has increased 13%, showing no clear supply-demand imbalance.

Question 7

When is peak season for Airbnbs and VRBOs in Ocala?

Accepted Answer

RevPAR is highest in March and February; it is lowest in October and September.

Question 8

Which Airbnb and VRBO amenities matter most in Ocala?

Accepted Answer

The most common amenities are Air Conditioning (100%), Internet (99%), TV (99%). The strongest positive revenue associations are Hot Tub (+41%), Washing Machine (+32%), Lake Access (+28%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Ocala?

Accepted Answer

Average daily rate in Ocala is $213, up 20% year-over-year. Rates peak in March and are lowest in October.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Ocala?

Accepted Answer

Guests in Ocala book an average of 37 days in advance, up 8% from last year. Booking windows range from 28 days for 1-bedroom listings to 41 days for 3-bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Ocala?

Accepted Answer

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 35% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Fort McCoy & Silver Springs Forest	$24.5K 62 listings	16.1% 62 listings
2.Citrus Springs & South Dunnellon	$33.7K 55 listings	13.5% 55 listings
3.Dunnellon & Rainbow River	$38.7K 145 listings	13.5% 145 listings
4.Southeast Ocala & Silver Springs Shores	$30.2K 49 listings	13.3% 49 listings
5.Central Ocala	$28.4K 141 listings	12.2% 141 listings
6.Southwest Ocala	$32.0K 77 listings	11.3% 77 listings
7.Belleview & Summerfield	$32.5K 35 listings	11.2% 35 listings
8.North Ocala & Northern Marion	$23.1K 39 listings	11.0% 39 listings
9.Wildwood & Oxford	$24.5K 117 listings	10.5% 117 listings
10.Marion Oaks	$27.1K 53 listings	10.3% 53 listings
11.Ocklawaha & East Lake Weir	$25.4K 31 listings	10.2% 31 listings
12.Northwest Ocala Horse Country	$28.4K 146 listings	9.8% 146 listings
13.Lady Lake & Fruitland Park	$21.2K 101 listings	7.4% 101 listings
14.Central Villages	$22.3K 164 listings	7.1% 164 listings
15.Williston & Morriston	$19.8K 20 listings	7.1% 20 listings