Question 1

How many Airbnb and VRBO listings are in New London?

Accepted Answer

Over the 12 months ending September 2026, the New London market averaged 1,766 active Airbnb and VRBO listings, up 4% from a year earlier and up 26% over two years.

Question 2

How much do Airbnbs and VRBOs make in New London?

Accepted Answer

An average New London listing earns $48K/year. High-performing listings earn $97K, while low-performing listings earn $23K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in New London?

Accepted Answer

Median New London home prices by size are 1-bedroom $296K, 2-bedroom $354K, 3-bedroom $472K, and 4+ bedroom $584K.

Question 4

What is the occupancy rate for Airbnb and VRBO in New London?

Accepted Answer

Average occupancy in New London is 34%, producing RevPAR of $99 per available night.

Question 5

Are short-term rentals legal in New London?

Accepted Answer

Rules vary across New London. New London: Moderate. Zoning permits required, 25% density cap per neighborhood, owner-occupancy mandate for some zones. Enforcement exists but inconsistent.
Mystic: Lenient. Part of Stonington; basic business license needed, follows state lodging rules. Minimal local enforcement, many active rentals.
Groton: Moderate. Special permit and zoning approval required, health/safety inspections. Some enforcement through complaints, but hosts operate with proper permits fairly easily. Verify requirements for the property's jurisdiction.

Question 6

Is the New London Airbnb and VRBO market oversaturated?

Accepted Answer

The New London Airbnb and VRBO market appears broadly balanced. Supply has grown 4% year-over-year, while RevPAR has increased 27%, showing no clear supply-demand imbalance.

Question 7

When is peak season for Airbnbs and VRBOs in New London?

Accepted Answer

RevPAR is highest in July and August; it is lowest in January and February.

Question 8

Which Airbnb and VRBO amenities matter most in New London?

Accepted Answer

The most common amenities are Internet (99%), TV (97%), Air Conditioning (97%). The strongest positive revenue associations are Washing Machine (+51%), Bicycles (+45%), Bbq (+34%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in New London?

Accepted Answer

Average daily rate in New London is $376, up 15% year-over-year. Rates peak in July and are lowest in February.

Question 10

How far in advance do guests book Airbnb and VRBO stays in New London?

Accepted Answer

Guests in New London book an average of 37 days in advance, down 1% from last year. Booking windows range from 31 days for 1-bedroom listings to 45 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in New London?

Accepted Answer

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 69% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Westerly Beaches	$82.1K 25 listings	17.1% 25 listings
2.Norwich and Montville	$45.6K 82 listings	15.6% 82 listings
3.Eastern Inland Towns	$51.4K 39 listings	14.9% 39 listings
4.New London	$54.4K 48 listings	14.1% 48 listings
5.Madison and Clinton Shore	$53.4K 69 listings	14.1% 69 listings
6.East Lyme and Niantic	$56.4K 63 listings	13.7% 63 listings
7.Groton Outside Mystic	$62.3K 65 listings	13.1% 65 listings
8.Waterford	$42.4K 38 listings	12.4% 38 listings
9.Lower Connecticut River West Country	$55.7K 26 listings	11.0% 26 listings
10.Mystic	$60.6K 137 listings	10.4% 137 listings
11.Westbrook and Old Saybrook	$56.8K 55 listings	9.9% 55 listings
12.Western Inland Towns	$42.1K 43 listings	9.7% 43 listings
13.Westerly and Inland	$58.7K 60 listings	9.2% 60 listings
14.Old Lyme and Lyme	$41.6K 37 listings	8.3% 37 listings
15.Stonington and Pawcatuck	$50.3K 67 listings	8.1% 67 listings