Question 1

How many Airbnb and VRBO listings are in Naples?

Accepted Answer

Over the 12 months ending September 2026, the Naples market averaged 6,412 active Airbnb and VRBO listings, up 1% from a year earlier and up 28% over two years.

Question 2

How much do Airbnbs and VRBOs make in Naples?

Accepted Answer

An average Naples listing earns $45K/year. High-performing listings earn $125K, while low-performing listings earn $14K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Naples?

Accepted Answer

Median Naples home prices by size are 1-bedroom $190K, 2-bedroom $348K, 3-bedroom $605K, and 4+ bedroom $1.1M.

Question 4

What is the occupancy rate for Airbnb and VRBO in Naples?

Accepted Answer

Average occupancy in Naples is 30%, producing RevPAR of $103 per available night.

Question 5

Are short-term rentals legal in Naples?

Accepted Answer

Rules vary across Naples. Naples: Moderate. Business tax receipt required, zoning restrictions apply. Some neighborhoods prohibit short-term rentals. Moderate enforcement with complaint-driven action.
Marco Island: Strict. Seven-day minimum stay required, business tax receipt needed. Active enforcement with code compliance officers investigating violations and issuing fines.
Bonita Springs: Lenient. Business tax receipt required, basic zoning compliance. Light enforcement, many hosts operate informally.
Fort Myers: Moderate. Business tax receipt and state registration required. Zoning varies by district. Complaint-based enforcement, moderately active. Verify requirements for the property's jurisdiction.

Question 6

Is the Naples Airbnb and VRBO market oversaturated?

Accepted Answer

The Naples Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 1% year-over-year, while RevPAR has increased 11%, suggesting demand is outpacing available supply.

Question 7

When is peak season for Airbnbs and VRBOs in Naples?

Accepted Answer

RevPAR is highest in March and February; it is lowest in October and September.

Question 8

Which Airbnb and VRBO amenities matter most in Naples?

Accepted Answer

The most common amenities are Air Conditioning (99%), TV (98%), Kitchen (97%). The strongest positive revenue associations are Washing Machine (+32%), Hot Tub (+18%), Pool (+18%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Naples?

Accepted Answer

Average daily rate in Naples is $433, up 15% year-over-year. Rates peak in March and are lowest in October.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Naples?

Accepted Answer

Guests in Naples book an average of 45 days in advance, up 10% from last year. Booking windows range from 38 days for 1-bedroom listings to 51 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Naples?

Accepted Answer

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 20% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.East Naples	$49.4K 346 listings	10.9% 346 listings
2.Downtown & Old Naples	$57.1K 122 listings	9.5% 122 listings
3.Lely & South Naples	$40.1K 122 listings	9.2% 122 listings
4.Golden Gate Estates & Inland North	$45.6K 85 listings	8.9% 85 listings
5.North Naples	$61.4K 99 listings	7.0% 99 listings
6.Marco Island	$66.3K 1,317 listings	6.4% 1,317 listings
7.Vanderbilt Beach & Pelican Bay	$81.1K 50 listings	5.4% 50 listings
8.Central Naples & Pine Ridge Road Corridor	$48.3K 222 listings	5.3% 222 listings
9.Naples Park	$67.3K 660 listings	4.4% 660 listings