Question 1

How many Airbnb and VRBO listings are in Harrisonburg?

Accepted Answer

Over the 12 months ending September 2026, the Harrisonburg market averaged 1,113 active Airbnb and VRBO listings, up 14% from a year earlier and up 47% over two years.

Question 2

How much do Airbnbs and VRBOs make in Harrisonburg?

Accepted Answer

An average Harrisonburg listing earns $58K/year. High-performing listings earn $139K, while low-performing listings earn $20K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Harrisonburg?

Accepted Answer

Median Harrisonburg home prices by size are 2-bedroom $258K, 3-bedroom $360K, and 4+ bedroom $592K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Harrisonburg?

Accepted Answer

Average occupancy in Harrisonburg is 34%, producing RevPAR of $132 per available night.

Question 5

Are short-term rentals legal in Harrisonburg?

Accepted Answer

Rules vary across Harrisonburg. Harrisonburg: Moderate. Zoning permit required, 730-day owner-occupancy rule for residential zones. Some enforcement through complaints.
Staunton: Lenient. Business license and meals tax registration required. No occupancy requirements. Light enforcement, complaint-driven.
Charlottesville: Strict. Special use permit required, owner-occupancy mandatory, density limits by neighborhood, 30-day minimum in some zones. Active enforcement with violations tracked. Verify requirements for the property's jurisdiction.

Question 6

Is the Harrisonburg Airbnb and VRBO market oversaturated?

Accepted Answer

The Harrisonburg Airbnb and VRBO market appears broadly balanced. Supply has grown 14% year-over-year, while RevPAR has increased 22%, showing no clear supply-demand imbalance.

Question 7

When is peak season for Airbnbs and VRBOs in Harrisonburg?

Accepted Answer

RevPAR is highest in July and December; it is lowest in March and April.

Question 8

Which Airbnb and VRBO amenities matter most in Harrisonburg?

Accepted Answer

The most common amenities are Air Conditioning (99%), Internet (99%), Heating (98%). The strongest positive revenue associations are Sauna (+91%), Hot Tub (+84%), Washing Machine (+63%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Harrisonburg?

Accepted Answer

Average daily rate in Harrisonburg is $392, up 23% year-over-year. Rates peak in July and are lowest in March.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Harrisonburg?

Accepted Answer

Guests in Harrisonburg book an average of 39 days in advance. Booking windows range from 29 days for 1-bedroom listings to 45 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Harrisonburg?

Accepted Answer

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 113% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Elkton & Shenandoah	$53.0K 94 listings	16.5% 94 listings
2.Harrisonburg	$32.7K 31 listings	10.2% 31 listings
3.Massanutten	$49.1K 186 listings	10.1% 186 listings
4.North & West Rockingham	$34.0K 26 listings	9.8% 26 listings
5.South Rockingham & North Augusta	$27.4K 23 listings	7.8% 23 listings