Question 1

How many Airbnb and VRBO listings are in Franklin?

Accepted Answer

Over the 12 months ending September 2026, the Franklin market averaged 1,000 active Airbnb and VRBO listings, down 1% from a year earlier and up 37% over two years.

Question 2

How much do Airbnbs and VRBOs make in Franklin?

Accepted Answer

An average Franklin listing earns $47K/year. High-performing listings earn $100K, while low-performing listings earn $14K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Franklin?

Accepted Answer

Median Franklin home prices by size are 1-bedroom $295K, 2-bedroom $319K, 3-bedroom $375K, and 4+ bedroom $769K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Franklin?

Accepted Answer

Average occupancy in Franklin is 39%, producing RevPAR of $98 per available night.

Question 5

Are short-term rentals legal in Franklin?

Accepted Answer

Rules vary across Franklin. Nashville: Strict. Owner-occupancy required for non-owner-occupied STRs banned in most zones since 2022. Permits required, spacing rules apply. Active enforcement with significant fines and property monitoring.
Franklin: Strict. Owner-occupied only, permit required, 400-foot spacing rule. Active code enforcement, violations prosecuted.
Murfreesboro: Moderate. Business license and permit required, zoning restrictions apply. Enforcement occurs but less aggressive than Nashville/Franklin. Verify requirements for the property's jurisdiction.

Question 6

Is the Franklin Airbnb and VRBO market oversaturated?

Accepted Answer

The Franklin Airbnb and VRBO market appears broadly balanced. Supply has declined 1% year-over-year, while RevPAR has increased 3%, showing no clear supply-demand imbalance.

Question 7

When is peak season for Airbnbs and VRBOs in Franklin?

Accepted Answer

RevPAR is highest in June and May; it is lowest in January and February.

Question 8

Which Airbnb and VRBO amenities matter most in Franklin?

Accepted Answer

The most common amenities are Air Conditioning (99%), Internet (99%), Heating (98%). The strongest positive revenue associations are Pool (+112%), Washing Machine (+67%), Ev Charger (+30%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Franklin?

Accepted Answer

Average daily rate in Franklin is $290, up 4% year-over-year. Rates peak in May and are lowest in February.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Franklin?

Accepted Answer

Guests in Franklin book an average of 35 days in advance, down 4% from last year. Booking windows range from 31 days for 1-bedroom listings to 42 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Franklin?

Accepted Answer

Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 49% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Maury & Western Countryside	$38.1K 26 listings	11.5% 26 listings
2.Columbia City	$30.7K 52 listings	9.9% 52 listings
3.Spring Hill & Thompson’s Station	$47.1K 86 listings	9.8% 86 listings
4.Franklin City	$50.2K 203 listings	8.0% 203 listings
5.Franklin Countryside	$50.2K 146 listings	7.8% 146 listings