Question 1

How many Airbnb and VRBO listings are in Sturgeon Bay?

Accepted Answer

Over the 12 months ending September 2026, the Sturgeon Bay market averaged 1,445 active Airbnb and VRBO listings, up 9% from a year earlier and up 39% over two years.

Question 2

How much do Airbnbs and VRBOs make in Sturgeon Bay?

Accepted Answer

An average Sturgeon Bay listing earns $54K/year. High-performing listings earn $108K, while low-performing listings earn $28K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Sturgeon Bay?

Accepted Answer

Median Sturgeon Bay home prices by size are 2-bedroom $367K, 3-bedroom $525K, and 4+ bedroom $495K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Sturgeon Bay?

Accepted Answer

Average occupancy in Sturgeon Bay is 33%, producing RevPAR of $115 per available night.

Question 5

Are short-term rentals legal in Sturgeon Bay?

Accepted Answer

Rules vary across Sturgeon Bay. Sturgeon Bay: Moderate. Permit required, annual inspection, occupancy limits, parking rules. Standard enforcement through complaints.
Door County (unincorporated): Moderate. Tourist rooming house license required, health/safety inspections, occupancy limits. Enforcement via inspections and complaints.
Egg Harbor: Moderate. Village permit mandatory, zoning compliance, occupancy/parking restrictions, annual renewal. Active complaint-based enforcement, violations result in fines. Verify requirements for the property's jurisdiction.

Question 6

Is the Sturgeon Bay Airbnb and VRBO market oversaturated?

Accepted Answer

The Sturgeon Bay Airbnb and VRBO market appears broadly balanced. Supply has grown 9% year-over-year, while RevPAR has increased 21%, showing no clear supply-demand imbalance.

Question 7

When is peak season for Airbnbs and VRBOs in Sturgeon Bay?

Accepted Answer

RevPAR is highest in July and August; it is lowest in January and February.

Question 8

Which Airbnb and VRBO amenities matter most in Sturgeon Bay?

Accepted Answer

The most common amenities are Parking (99%), Internet (98%), TV (98%). The strongest positive revenue associations are Internet (+57%), TV (+47%), Washing Machine (+46%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Sturgeon Bay?

Accepted Answer

Average daily rate in Sturgeon Bay is $386, up 19% year-over-year. Rates peak in July and are lowest in January.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Sturgeon Bay?

Accepted Answer

Guests in Sturgeon Bay book an average of 46 days in advance, up 1% from last year. Booking windows range from 39 days for 1-bedroom listings to 56 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Sturgeon Bay?

Accepted Answer

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 62% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Jacksonport	$64.7K 27 listings	16.6% 27 listings
2.Sevastopol and Northeast Sturgeon Bay Country	$62.6K 33 listings	14.8% 33 listings
3.Egg Harbor and Countryside	$53.0K 88 listings	11.7% 88 listings
4.Southern Door Bayside and Countryside	$47.6K 46 listings	11.4% 46 listings
5.Sturgeon Bay City	$41.2K 78 listings	10.0% 78 listings