Question 1

How many Airbnb and VRBO listings are in Sherman?

Accepted Answer

Over the 12 months ending September 2026, the Sherman market averaged 926 active Airbnb and VRBO listings, up 8% from a year earlier and up 126% over two years.

Question 2

How much do Airbnbs and VRBOs make in Sherman?

Accepted Answer

An average Sherman listing earns $26K/year. High-performing listings earn $55K, while low-performing listings earn $7K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Sherman?

Accepted Answer

Median Sherman home prices by size are 2-bedroom $147K, 3-bedroom $298K, and 4+ bedroom $414K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Sherman?

Accepted Answer

Average occupancy in Sherman is 26%, producing RevPAR of $56 per available night.

Question 5

Are short-term rentals legal in Sherman?

Accepted Answer

Rules vary across Sherman. Sherman: Lenient. No specific STR regulations or permit requirements. Operates under standard zoning and business license rules. Minimal enforcement.
Denison: Lenient. No dedicated STR ordinance. Standard business license and hotel occupancy tax collection required. Light enforcement, hosts operate freely.
Durant: Lenient. No specific STR regulations. Basic business license and tax compliance expected. Minimal active enforcement, market operates openly. Verify requirements for the property's jurisdiction.

Question 6

Is the Sherman Airbnb and VRBO market oversaturated?

Accepted Answer

The Sherman Airbnb and VRBO market appears broadly balanced. Supply has grown 8% year-over-year, while RevPAR has increased 6%, showing no clear supply-demand imbalance.

Question 7

When is peak season for Airbnbs and VRBOs in Sherman?

Accepted Answer

RevPAR is highest in July and June; it is lowest in February and January.

Question 8

Which Airbnb and VRBO amenities matter most in Sherman?

Accepted Answer

The most common amenities are Air Conditioning (99%), Kitchen (98%), TV (98%). The strongest positive revenue associations are Pool (+55%), Bbq (+43%), Washing Machine (+28%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Sherman?

Accepted Answer

Average daily rate in Sherman is $241, up 12% year-over-year. Rates peak in July and are lowest in September.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Sherman?

Accepted Answer

Guests in Sherman book an average of 25 days in advance, down 11% from last year. Booking windows range from 20 days for 1-bedroom listings to 35 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Sherman?

Accepted Answer

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 72% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Denison	$25.5K 50 listings	14.2% 50 listings
2.Sherman	$29.0K 20 listings	12.5% 20 listings
3.Pottsboro and Preston Peninsula	$37.6K 51 listings	11.0% 51 listings