How many Airbnb and VRBO listings are in Milwaukee?

Over the 12 months ending September 2026, the Milwaukee market averaged 3,615 active Airbnb and VRBO listings, down 0% from a year earlier and up 24% over two years.

How much do Airbnbs and VRBOs make in Milwaukee?

An average Milwaukee listing earns $46K/year. High-performing listings earn $107K, while low-performing listings earn $19K.

How much does it cost to buy an Airbnb or VRBO property in Milwaukee?

Median Milwaukee home prices by size are 1-bedroom $179K, 2-bedroom $272K, 3-bedroom $377K, and 4+ bedroom $461K.

What is the occupancy rate for Airbnb and VRBO in Milwaukee?

Average occupancy in Milwaukee is 34%, producing RevPAR of $99 per available night.

Are short-term rentals legal in Milwaukee?

Rules vary across Milwaukee. Milwaukee: Moderate. License required ($150-300), safety inspections, 25% density cap in some neighborhoods. Owner-occupancy required for short-term (under 30 days). Enforcement exists but inconsistent—many unlicensed operators continue. Madison: Strict. Owner-occupancy mandatory, annual license required, 500-foot spacing rule, density caps by district. Active enforcement with fines and shutdowns of non-compliant properties. Lake Geneva: Lenient. Basic registration and room tax collection required. No owner-occupancy rules or density limits. Light enforcement, primarily tax-focused. Verify requirements for the property's jurisdiction.

Is the Milwaukee Airbnb and VRBO market oversaturated?

The Milwaukee Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 0% year-over-year, while RevPAR has increased 30%, suggesting demand is outpacing available supply.

When is peak season for Airbnbs and VRBOs in Milwaukee?

RevPAR is highest in July and August; it is lowest in January and February.

Which Airbnb and VRBO amenities matter most in Milwaukee?

The most common amenities are Internet (99%), Air Conditioning (99%), TV (98%). The strongest positive revenue associations are Bbq (+62%), Hot Tub (+58%), Washing Machine (+57%).

What is the average nightly rate for Airbnbs and VRBOs in Milwaukee?

Average daily rate in Milwaukee is $339, up 21% year-over-year. Rates peak in July and are lowest in February.

How far in advance do guests book Airbnb and VRBO stays in Milwaukee?

Guests in Milwaukee book an average of 38 days in advance, up 5% from last year. Booking windows range from 32 days for 1-bedroom listings to 45 days for 4+ bedroom listings.

Which days of the week perform best for Airbnbs and VRBOs in Milwaukee?

Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 71% higher than weekday occupancy.

How is gross yield calculated?

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Milwaukee, WI

Milwaukee

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Annual revenue (actual)

$49.5k

12 mo avg

↑13%

from prior 12 mo

Occupancy rate

39%

12 mo avg

↓1%

from prior 12 mo

Avg daily rate

$298

12 mo avg

↑16%

from prior 12 mo

Gross yield

12.0%

Current potential

↓0.5 pts

vs prior-year prices

Lead time

39 days

12 mo avg

↑1 days

from prior 12 mo

Revpar

$105

12 mo avg

↑29%

from prior 12 mo

See how Milwaukee ranks among Wisconsin Airbnb markets by gross yield

Milwaukee Airbnb market summary

Best Airbnb neighborhoods in the Milwaukee, WI market

Compare 19 neighborhoods and nearby areas in the broader Milwaukee, WI rental market. These areas are not limited to city boundaries. Each figure below is based on at least 20 qualifying listings; follow an area for occupancy, nightly rates and bedroom comparisons.

Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.

Neighborhood	Revenue (potential)	Gross yield
1.Elkhart Lake and Inland Sheboygan County	$62.8K 71 listings	17.3% 71 listings
2.Walworth County Countryside	$67.1K 51 listings	17.3% 51 listings
3.Sheboygan Lakefront and Kohler	$37.7K 121 listings	16.7% 121 listings
4.North Milwaukee	$30.6K 21 listings	16.6% 21 listings
5.Milwaukee West Side	$35.0K 39 listings	14.8% 39 listings
6.Kenosha & Western Lakes	$45.4K 98 listings	14.6% 98 listings
7.Racine & Racine County	$42.3K 82 listings	13.6% 82 listings
8.Bay View & Southern Milwaukee	$35.8K 139 listings	13.5% 139 listings
9.Lake Geneva Region	$52.7K 323 listings	13.3% 323 listings
10.Downtown, Third Ward & Harbor	$39.0K 98 listings	13.1% 98 listings
11.North Shore Communities	$46.4K 39 listings	12.4% 39 listings
12.Lower East Side & Near East	$35.9K 153 listings	11.9% 153 listings
13.East Side & Riverwest	$34.9K 36 listings	11.5% 36 listings
14.Wauwatosa, West Allis & West Milwaukee	$31.7K 75 listings	10.7% 75 listings
15.Ozaukee Coast & Countryside	$40.4K 62 listings	10.6% 62 listings
16.Lake Country & Western Waukesha County	$55.8K 52 listings	10.5% 52 listings
17.Waukesha & Eastern County	$38.6K 37 listings	9.5% 37 listings
18.West Bend & Washington County	$31.0K 27 listings	8.8% 27 listings
19.Southern Milwaukee County	$30.5K 26 listings	8.7% 26 listings

Data as of 2026-10-06

Revenue per listing by bedroom

Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.

Bedroom count:

Short-term rental supply growth

Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.

Performance metrics by bedroom

Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.

Bedrooms

Median revenue

Median home value

Gross yield

Supply

Cleaning fee

🔒 •••

🔒 $5•

🔒 •••

🔒 $7•

🔒 •••

🔒 $1••

🔒 •••

$142

🔒 •••

🔒 $2••

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