How many Airbnb and VRBO listings are in Louisville?

Over the 12 months ending September 2026, the Louisville market averaged 5,122 active Airbnb and VRBO listings, up 6% from a year earlier and up 52% over two years.

How much do Airbnbs and VRBOs make in Louisville?

An average Louisville listing earns $41K/year. High-performing listings earn $104K, while low-performing listings earn $16K.

How much does it cost to buy an Airbnb or VRBO property in Louisville?

Median Louisville home prices by size are 1-bedroom $120K, 2-bedroom $179K, 3-bedroom $257K, and 4+ bedroom $328K.

What is the occupancy rate for Airbnb and VRBO in Louisville?

Average occupancy in Louisville is 34%, producing RevPAR of $91 per available night.

Are short-term rentals legal in Louisville?

Rules vary across Louisville. Louisville: Moderate. Business license required, zoning compliance needed. Some neighborhood restrictions. Moderate enforcement with complaint-driven action. Lexington: Lenient. Business license and transient tax registration required. No owner-occupancy rules or density caps. Light enforcement, mostly tax-focused. Cincinnati: Moderate. Permit required, safety inspections mandatory. No owner-occupancy requirement. Moderate enforcement through complaints and inspections. Indianapolis: Lenient. Business tax registration required, basic zoning compliance. No occupancy restrictions or caps. Light enforcement, primarily complaint-based. Verify requirements for the property's jurisdiction.

Is the Louisville Airbnb and VRBO market oversaturated?

The Louisville Airbnb and VRBO market appears broadly balanced. Supply has grown 6% year-over-year, while RevPAR has increased 23%, showing no clear supply-demand imbalance.

When is peak season for Airbnbs and VRBOs in Louisville?

RevPAR is highest in September and May; it is lowest in January and February.

Which Airbnb and VRBO amenities matter most in Louisville?

The most common amenities are Air Conditioning (100%), Internet (98%), Heating (98%). The strongest positive revenue associations are Hot Tub (+64%), TV (+52%), Washing Machine (+51%).

What is the average nightly rate for Airbnbs and VRBOs in Louisville?

Average daily rate in Louisville is $297, up 15% year-over-year. Rates peak in September and are lowest in January.

How far in advance do guests book Airbnb and VRBO stays in Louisville?

Guests in Louisville book an average of 35 days in advance. Booking windows range from 28 days for 1-bedroom listings to 45 days for 4+ bedroom listings.

Which days of the week perform best for Airbnbs and VRBOs in Louisville?

Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 65% higher than weekday occupancy.

How is gross yield calculated?

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Louisville, KY

Louisville

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Annual revenue (actual)

$43.3k

12 mo avg

↑11%

from prior 12 mo

Occupancy rate

40%

12 mo avg

↓1%

from prior 12 mo

Avg daily rate

$248

12 mo avg

↑12%

from prior 12 mo

Gross yield

13.4%

Current potential

↓0.4 pts

vs prior-year prices

Lead time

36 days

12 mo avg

↑0 days

from prior 12 mo

Revpar

$94

12 mo avg

↑15%

from prior 12 mo

See how Louisville ranks among Kentucky Airbnb markets by gross yield

Louisville Airbnb market summary

Best Airbnb neighborhoods in the Louisville, KY market

Compare 24 neighborhoods and nearby areas in the broader Louisville, KY rental market. These areas are not limited to city boundaries. Each figure below is based on at least 20 qualifying listings; follow an area for occupancy, nightly rates and bedroom comparisons.

Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.

Neighborhood	Revenue (potential)	Gross yield
1.Old Louisville & Shelby Park	$31.1K 98 listings	19.5% 98 listings
2.Bedford & French Lick	$29.5K 80 listings	17.6% 80 listings
3.New Albany & Floyds Knobs	$33.9K 82 listings	16.1% 82 listings
4.Jasper & Huntingburg	$32.2K 52 listings	15.0% 52 listings
5.Bardstown & Bloomfield	$37.5K 103 listings	14.5% 103 listings
6.South Louisville & Airport	$27.9K 98 listings	14.1% 98 listings
7.Madison & Scottsburg	$28.8K 110 listings	13.9% 110 listings
8.Columbus & Seymour	$30.1K 68 listings	13.8% 68 listings
9.Corydon & Elizabeth	$26.5K 22 listings	13.7% 22 listings
10.Jeffersonville & Clarksville	$33.6K 99 listings	13.1% 99 listings
11.Leitchfield & Clarkson	$31.3K 42 listings	13.0% 42 listings
12.Lebanon & Springfield	$25.1K 24 listings	13.0% 24 listings
13.Williamstown, Dry Ridge & Owenton	$34.3K 243 listings	12.8% 243 listings
14.Shelbyville & Taylorsville	$37.5K 74 listings	12.4% 74 listings
15.East Louisville & Jeffersontown	$41.4K 34 listings	12.2% 34 listings
16.Highlands, Germantown & Schnitzelburg	$34.3K 186 listings	12.0% 186 listings
17.Campbellsville & Greensburg	$20.0K 23 listings	11.2% 23 listings
18.Elizabethtown & Fort Knox	$26.1K 112 listings	11.1% 112 listings
19.Prospect, Crestwood & La Grange	$41.5K 65 listings	11.0% 65 listings
20.NuLu, Butchertown & Frankfort Avenue	$35.4K 247 listings	10.8% 247 listings
21.Shepherdsville & Mount Washington	$32.0K 29 listings	10.2% 29 listings
22.Cherokee Park & Upper Highlands	$45.3K 54 listings	10.2% 54 listings
23.St. Matthews & Lyndon	$36.8K 47 listings	10.0% 47 listings
24.Downtown Louisville	$37.4K 20 listings	9.6% 20 listings

Data as of 2026-10-06

Revenue per listing by bedroom

Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.

Bedroom count:

Short-term rental supply growth

Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.

Performance metrics by bedroom

Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.

Bedrooms

Median revenue

Median home value

Gross yield

Supply

Cleaning fee

🔒 •••

🔒 $4•

🔒 •••

🔒 $6•

🔒 •••

🔒 $8•

🔒 •••

$124

🔒 •••

🔒 $2••

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