Question 1

How many Airbnb and VRBO listings are in Lansing?

Accepted Answer

Over the 12 months ending September 2026, the Lansing market averaged 832 active Airbnb and VRBO listings, up 7% from a year earlier and up 133% over two years.

Question 2

How much do Airbnbs and VRBOs make in Lansing?

Accepted Answer

An average Lansing listing earns $30K/year. High-performing listings earn $61K, while low-performing listings earn $12K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Lansing?

Accepted Answer

Median Lansing home prices by size are 1-bedroom $95K, 2-bedroom $189K, 3-bedroom $257K, and 4+ bedroom $326K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Lansing?

Accepted Answer

Average occupancy in Lansing is 34%, producing RevPAR of $61 per available night.

Question 5

Are short-term rentals legal in Lansing?

Accepted Answer

Rules vary across Lansing. Lansing: Lenient. No specific STR regulations or permit requirements. Operates under general zoning and business licensing. Minimal enforcement.
Ann Arbor: Moderate. Registration required, owner-occupancy mandatory, two unrelated guest maximum, safety inspections. Moderate enforcement with complaints-driven action.
Jackson: Lenient. No dedicated STR ordinance. General business license and zoning compliance expected. Light enforcement, hosts operate freely. Verify requirements for the property's jurisdiction.

Question 6

Is the Lansing Airbnb and VRBO market oversaturated?

Accepted Answer

The Lansing Airbnb and VRBO market appears broadly balanced. Supply has grown 7% year-over-year, while RevPAR has increased 8%, showing no clear supply-demand imbalance.

Question 7

When is peak season for Airbnbs and VRBOs in Lansing?

Accepted Answer

RevPAR is highest in July and June; it is lowest in January and February.

Question 8

Which Airbnb and VRBO amenities matter most in Lansing?

Accepted Answer

The most common amenities are Internet (99%), Parking (98%), TV (98%). The strongest positive revenue associations are Lake Access (+53%), Bbq (+50%), Hot Tub (+49%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Lansing?

Accepted Answer

Average daily rate in Lansing is $241, up 26% year-over-year. Rates peak in July and are lowest in January.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Lansing?

Accepted Answer

Guests in Lansing book an average of 32 days in advance, up 8% from last year. Booking windows range from 29 days for 2-bedroom listings to 37 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Lansing?

Accepted Answer

Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 45% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Lansing and East Lansing	$32.8K 119 listings	23.4% 119 listings
2.Jackson	$26.2K 54 listings	17.9% 54 listings
3.Coldwater and Branch County	$44.0K 37 listings	17.6% 37 listings
4.Hillsdale County	$37.0K 40 listings	17.5% 40 listings
5.Okemos, Haslett and Outer Greater Lansing	$40.1K 37 listings	14.9% 37 listings
6.Irish Hills and Devils Lake	$41.1K 70 listings	12.6% 70 listings