Question 1

How many Airbnb and VRBO listings are in Jackson?

Accepted Answer

Over the 12 months ending September 2026, the Jackson market averaged 1,036 active Airbnb and VRBO listings, up 9% from a year earlier and up 122% over two years.

Question 2

How much do Airbnbs and VRBOs make in Jackson?

Accepted Answer

An average Jackson listing earns $20K/year. High-performing listings earn $41K, while low-performing listings earn $7K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Jackson?

Accepted Answer

Median Jackson home prices by size are 2-bedroom $139K, 3-bedroom $213K, and 4+ bedroom $341K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Jackson?

Accepted Answer

Average occupancy in Jackson is 26%, producing RevPAR of $44 per available night.

Question 5

Are short-term rentals legal in Jackson?

Accepted Answer

Rules vary across Jackson. Jackson: Lenient. Business license required, no owner-occupancy rule. Minimal enforcement, many operate without compliance.
Memphis: Moderate. Permit and business license required, zoning restrictions apply. Some enforcement but inconsistent, hosts often operate unlicensed.
Nashville: Strict. Owner-occupancy required for non-owner occupied permits (limited), steep permit fees, density caps by zone. Active enforcement with significant fines and crackdowns on illegal operators. Verify requirements for the property's jurisdiction.

Question 6

Is the Jackson Airbnb and VRBO market oversaturated?

Accepted Answer

The Jackson Airbnb and VRBO market appears broadly balanced. Supply has grown 9% year-over-year, while RevPAR has increased 4%, showing no clear supply-demand imbalance.

Question 7

When is peak season for Airbnbs and VRBOs in Jackson?

Accepted Answer

RevPAR is highest in July and May; it is lowest in January and February.

Question 8

Which Airbnb and VRBO amenities matter most in Jackson?

Accepted Answer

The most common amenities are Air Conditioning (99%), Internet (99%), Parking (97%). The strongest positive revenue associations are Washing Machine (+34%), Parking (+30%), Lake Access (+29%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Jackson?

Accepted Answer

Average daily rate in Jackson is $196, up 18% year-over-year. Rates peak in July and are lowest in December.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Jackson?

Accepted Answer

Guests in Jackson book an average of 27 days in advance, down 3% from last year. Booking windows range from 23 days for 1-bedroom listings to 34 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Jackson?

Accepted Answer

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 55% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Savannah & Lower Tennessee River Country	$22.9K 25 listings	15.3% 25 listings
2.Jackson & Madison County Countryside	$29.6K 38 listings	10.9% 38 listings
3.Pickwick, Counce & Shiloh	$30.3K 44 listings	10.6% 44 listings