Question 1

How many Airbnb and VRBO listings are in Billings?

Accepted Answer

Over the 12 months ending September 2026, the Billings market averaged 1,051 active Airbnb and VRBO listings, up 7% from a year earlier and up 69% over two years.

Question 2

How much do Airbnbs and VRBOs make in Billings?

Accepted Answer

An average Billings listing earns $31K/year. High-performing listings earn $55K, while low-performing listings earn $11K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Billings?

Accepted Answer

Median Billings home prices by size are 1-bedroom $180K, 2-bedroom $307K, 3-bedroom $433K, and 4+ bedroom $445K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Billings?

Accepted Answer

Average occupancy in Billings is 34%, producing RevPAR of $62 per available night.

Question 5

Are short-term rentals legal in Billings?

Accepted Answer

Rules vary across Billings. Billings: Lenient. No specific STR regulations or permit requirements. Operates under general business licensing and zoning rules. Minimal enforcement.
Red Lodge: Moderate. Business license required, must comply with zoning. No owner-occupancy rules or caps. Enforcement exists but not aggressive.
Bozeman: Moderate. Type 2 STRs require conditional use permit, owner-occupancy required for residential zones, density limits in some areas. Enforcement increasing but still developing. Verify requirements for the property's jurisdiction.

Question 6

Is the Billings Airbnb and VRBO market oversaturated?

Accepted Answer

The Billings Airbnb and VRBO market appears broadly balanced. Supply has grown 7% year-over-year, while RevPAR has increased 4%, showing no clear supply-demand imbalance.

Question 7

When is peak season for Airbnbs and VRBOs in Billings?

Accepted Answer

RevPAR is highest in July and August; it is lowest in January and February.

Question 8

Which Airbnb and VRBO amenities matter most in Billings?

Accepted Answer

The most common amenities are Kitchen (98%), Internet (97%), Heating (97%). The strongest positive revenue associations are Washing Machine (+46%), Bbq (+35%), Hot Tub (+30%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Billings?

Accepted Answer

Average daily rate in Billings is $250, up 21% year-over-year. Rates peak in July and are lowest in April.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Billings?

Accepted Answer

Guests in Billings book an average of 34 days in advance, up 2% from last year. Booking windows range from 28 days for 1-bedroom listings to 41 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Billings?

Accepted Answer

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 44% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Lewistown and Ranch Country	$30.4K 41 listings	12.6% 41 listings
2.Laurel, Lockwood and Rural Yellowstone County	$34.3K 26 listings	10.9% 26 listings
3.Downtown and West Billings	$27.8K 267 listings	9.5% 267 listings
4.Billings Heights	$27.9K 21 listings	9.3% 21 listings