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Indianapolis, Indiana: Market data, Laws & Investor Guide

Jeremy Werden

Written by:

Jeremy Werden

August 12, 2024

Indianapolis, Indiana

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Buy this property and list it on Airbnb.

Indianapolis, the vibrant capital city of Indiana, has emerged as a top destination for savvy Airbnb entrepreneurs in 2024. With its thriving tourism industry, central location, and diverse attractions, Indianapolis offers a lucrative opportunity for those looking to start a short-term rental business.

The city's appeal for Airbnb hosts is clear: Indianapolis was recently named one of the top trending global destinations for 2024 by Airbnb, highlighting its growing popularity among travelers. This surge in demand, coupled with the city's relatively affordable real estate prices and business-friendly environment, makes it an attractive market for short-term rental operators.

Moreover, Indianapolis boasts a wide range of local events and attractions that draw visitors year-round. From the iconic Indianapolis 500 to the bustling conventions and sporting events hosted at Lucas Oil Stadium, the city consistently attracts a steady stream of travelers seeking unique accommodations. In fact, Airbnb hosts in Indianapolis report strong occupancy rates, particularly during peak event seasons.

As the short-term rental market continues to expand in Indianapolis, now is the perfect time for entrepreneurs to capitalize on this opportunity. By understanding the local regulations, investing in the right property, and providing exceptional guest experiences, Airbnb hosts can build a successful and profitable business in this dynamic Midwestern city.

Indianapolis Short-Term Rental Market Analysis

Indianapolis has seen significant growth in its short-term rental market over the past few years. According to data from AirDNA, the city's rental market has experienced the following trends:

  • Average monthly occupancy rate in 2024: 68%
  • Average daily rate in 2024: $142
  • Seasonality: Indianapolis experiences peak demand during summer months (June-August) and major events like the Indy 500 in May

Comparing Airbnb market data from 2023 to 2024 reveals Indianapolis' strong growth:

  1. Active listings increased by 8% year-over-year
  2. Average revenue per listing grew by 5% year-over-year
  3. Total revenue generated by short-term rentals reached $347.3 million, setting a new record

Indianapolis' tourism industry has also experienced significant growth in recent years. Visit Indy, the city's tourism board, predicts that 2024 will be the busiest year in Indianapolis' tourism history. Key factors contributing to this growth include:

  1. Downtown hotel occupancy reached 66% in 2024, up 4% from the previous year and surpassing the national average of 60%
  2. Short-term rental bookings increased by 26.9% year-over-year, with revenue growing by 45.1%
  3. The city is on pace to welcome an estimated 32 million visitors in 2024, generating nearly $6 billion in economic activity

Several major events and festivals are expected to drive tourism in Indianapolis throughout 2024:

  1. Indianapolis 500 (May)
  2. Olympic Trials (June)
  3. Gen Con (August)
  4. Concerts and events (November)

According to discussions on Airbnb host forums and local Facebook groups, the average booking duration in Indianapolis ranges from 2-4 nights, with longer stays common during major events. The mid-term rental market (stays of 30+ days) is also growing, with 43.3% of listings offering monthly discounts. This trend is driven by remote workers, traveling professionals, and extended-stay tourists seeking more spacious and affordable accommodations.

In conclusion, Indianapolis' short-term rental market is thriving, fueled by a robust tourism industry, major events, and a growing demand for alternative accommodations. With strong occupancy rates, rising revenue, and a diverse array of listings, the city presents attractive opportunities for Airbnb hosts and investors in 2024 and beyond.

Best Neighborhoods in Indianapolis for an Airbnb Business

When searching for the ideal location to start an Airbnb business in Indianapolis, hosts should consider factors such as proximity to popular attractions, up-and-coming areas with growing demand, and established tourist hotspots. By analyzing data from reputable sources like AirDNA and Mashvisor, as well as leveraging local knowledge, we've identified the top five neighborhoods in Indianapolis for Airbnb investment.

1. Downtown Indianapolis

As the heart of the city, Downtown Indianapolis offers a prime location for Airbnb hosts. With its proximity to major attractions like the Indiana Convention Center, Lucas Oil Stadium, and the Indianapolis Cultural Trail, this neighborhood attracts a steady stream of business travelers and tourists alike.

  1. Average Occupancy Rate (2024): 72%
  2. Average Daily Rate (2024): $165
  3. Airbnb Seasonality: High demand during summer months and major events
  4. Estimated Annual Revenue (2024): $43,435

According to Zillow, the median home value in Downtown Indianapolis is $299,900 as of 2024. Mashvisor data suggests that properties with 2-3 bedrooms provide the best return on investment in this area.

2. Broad Ripple Village

Located just north of downtown, Broad Ripple Village is a trendy neighborhood known for its vibrant arts scene, eclectic restaurants, and lively nightlife. With its unique charm and proximity to the popular Monon Trail, this area is a hit among younger travelers and those seeking a local experience.

  1. Average Occupancy Rate (2024): 68%
  2. Average Daily Rate (2024): $140
  3. Airbnb Seasonality: Consistent demand throughout the year, with peaks during summer
  4. Estimated Annual Revenue (2024): $34,748

The median home value in Broad Ripple Village stands at $349,500 according to Zillow's 2024 data. Mashvisor recommends investing in 2-bedroom properties for optimal returns in this neighborhood.

3. Fountain Square

Fountain Square, located just southeast of downtown, has emerged as one of Indianapolis' most up-and-coming neighborhoods. With its historic theaters, independent shops, and thriving food scene, this area attracts a mix of locals and tourists seeking an authentic Indianapolis experience.

  1. Average Occupancy Rate (2024): 65%
  2. Average Daily Rate (2024): $120
  3. Airbnb Seasonality: Steady demand year-round, with slight increases during summer and holidays
  4. Estimated Annual Revenue (2024): $28,470

Zillow reports a median home value of $225,000 in Fountain Square as of 2024. According to Mashvisor, 1-2 bedroom properties offer the best investment potential in this neighborhood.

4. Mass Ave Arts District

The Mass Ave Arts District, situated just northeast of downtown, is a vibrant cultural hub known for its art galleries, theaters, and diverse dining options. This neighborhood appeals to travelers seeking a creative and engaging Indianapolis experience.

  1. Average Occupancy Rate (2024): 70%
  2. Average Daily Rate (2024): $150
  3. Airbnb Seasonality: High demand during summer and major cultural events
  4. Estimated Annual Revenue (2024): $38,325

The median home value in the Mass Ave Arts District is $375,000 according to Zillow's 2024 data. Mashvisor suggests that 2-3 bedroom properties provide the best ROI in this area.

5. Meridian-Kessler

Meridian-Kessler, located just north of downtown, is a historic neighborhood known for its beautiful homes, tree-lined streets, and proximity to popular attractions like the Indianapolis Museum of Art. This area appeals to travelers seeking a quiet, residential experience while still being close to the city's main attractions.

  1. Average Occupancy Rate (2024): 62%
  2. Average Daily Rate (2024): $180
  3. Airbnb Seasonality: Consistent demand throughout the year, with slight increases during summer
  4. Estimated Annual Revenue (2024): $40,716

According to Zillow, the median home value in Meridian-Kessler is $687,450 as of 2024. Mashvisor data indicates that 4-bedroom properties offer the highest returns in this neighborhood.

By carefully considering these top Indianapolis neighborhoods and their unique characteristics, Airbnb hosts can make informed decisions when selecting the ideal location for their investment property. Leveraging data-driven insights and local knowledge will help hosts maximize their occupancy rates, daily rates, and overall profitability in the thriving Indianapolis Airbnb market.

Maximizing Your Revenue Through In-Demand Amenities and Properties in Indianapolis

To set competitive prices for your Airbnb listing in Indianapolis, it's essential to consider factors such as seasonality, local events, and the amenities offered by your property. Analyzing the pricing strategies of top-performing listings in the area can provide valuable insights into what guests are willing to pay for certain features and experiences.

According to AirDNA data, the most in-demand and best-performing Airbnb listings in Indianapolis share several key characteristics:

  • Unique decor and themed rooms that showcase local culture and history
  • High-end kitchen appliances, such as professional-grade stoves and espresso machines
  • Outdoor spaces with amenities like fire pits, grills, and comfortable seating
  • Smart home technology, including keyless entry, voice-controlled lighting, and smart thermostats
  • Luxury bathroom features, such as rainfall showerheads, heated floors, and spa-like toiletries
  • Pet-friendly policies and amenities, like dog beds, bowls, and treats
  • Dedicated workspaces with ergonomic chairs and multiple monitors for remote workers

By incorporating these in-demand amenities into your Airbnb listing, you can attract more guests and justify higher nightly rates. For example, listings with well-designed outdoor spaces and unique decor can command prices 15-20% higher than comparable properties without these features.

In terms of property types, the most popular Airbnb listings in Indianapolis vary by neighborhood and target audience. However, recent trends show that the following property types are performing well:

Townhouses (2-3 bedrooms)

  • Average property price: $350,000
  • Potential monthly revenue as an STR: $4,500 - $6,000
  • Ideal for families and groups seeking a home-like experience

Apartments (1-2 bedrooms)

  • Average property price: $250,000
  • Potential monthly revenue as an STR: $3,000 - $4,500
  • Popular among couples and solo travelers

Condos (1-3 bedrooms)

  • Average property price: $300,000 - $500,000
  • Potential monthly revenue as an STR: $3,500 - $7,000
  • Attractive to guests seeking modern amenities and convenient locations

Single-family homes (3-5 bedrooms)

  • Average property price: $450,000 - $800,000
  • Potential monthly revenue as an STR: $6,000 - $10,000
  • Perfect for large groups, retreats, and multi-generational family trips

It's worth noting that properties with more bedrooms generally have higher occupancy rates and can generate more revenue, as they cater to a wider range of guest preferences. However, larger properties also come with higher acquisition and maintenance costs, so it's essential to carefully consider your investment strategy and target audience when choosing a property type.

By staying informed about market trends, incorporating in-demand amenities, and selecting the right property type for your target audience, you can maximize your revenue potential as an Airbnb host in Indianapolis. Continuously monitoring your performance, guest feedback, and competitor pricing will help you refine your strategy and maintain a competitive edge in this dynamic market.

Understanding San Jose Short-Term Rental Regulations

San Jose regulates short-term rentals through its zoning code requirements for "incidental transient occupancy." To offer short-term rentals, hosts must occupy the property for at least 60 consecutive days and establish it as their primary residence. When the host is present, single-family homes can accommodate up to 3 guests, while multifamily dwellings are limited to 2 guests. There is no cap on the number of nights a host can book short-term rentals if they are present. However, when the host is not present, annual bookings are capped at 180 days, and the maximum number of guests varies depending on the unit size, with an absolute maximum of 10 guests regardless of the number of bedrooms.

Before operating a short-term rental, hosts must obtain a Business License from the City of San Jose, which requires paying a tax. San Jose imposes two separate Transient Occupancy Tax (TOT) taxes under Chapters 4.72 and 4.74 of the Municipal Code, totaling a combined rate of 10% of the room rent. As of May 1, 2017, Airbnb began collecting and remitting the 6 percent state hotel occupancy tax on Texas short-term rentals booked through their website.

To start a short-term rental business in San Jose, hosts must comply with the city's regulations, obtain a business license, pay the required taxes, and ensure they meet the zoning code requirements for "incidental transient occupancy.” For more information on short-term rental regulations and zoning in San Jose, contact the city's housing department or building division, or visit the San Jose website.

Read our full STR regulations guide for more detailed information on San Jose short-term rental regulations, including insights from local hosts and a closer look at other policies.

Keys to Success as an Indianapolis Airbnb Host

To thrive as an Airbnb host in Indianapolis, it's essential to understand the preferences of local customers and tailor your property to meet their needs. By incorporating popular amenities, embracing design themes that resonate with guests, and navigating potential challenges, you can position your Airbnb for success in this vibrant Midwestern city.

Popular Amenities and Design Themes in Indianapolis

Indianapolis Airbnb guests appreciate properties that offer a blend of modern conveniences and local charm. Some of the most sought-after amenities include:

  • High-speed Wi-Fi for remote work and streaming
  • Well-equipped kitchens with modern appliances
  • Comfortable outdoor spaces, such as patios or balconies
  • Off-street parking, especially in downtown areas
  • Smart home features, like keyless entry and smart thermostats

When it comes to design, successful Indianapolis Airbnb listings often incorporate elements that celebrate the city's rich history and culture. Embracing a vintage or industrial aesthetic, with nods to the city's racing heritage or arts scene, can help your property stand out and appeal to guests seeking an authentic Indianapolis experience.

Attracting Indianapolis Customers

To attract customers to your Indianapolis Airbnb, focus on highlighting the unique features of your property and its location. Emphasize your proximity to popular attractions, such as the Indianapolis Motor Speedway, Lucas Oil Stadium, or the city's thriving dining and entertainment districts.

Crafting a compelling listing description that showcases your property's best attributes and provides insider tips on exploring the city can help you connect with potential guests. High-quality photos that accurately represent your space and its amenities are also crucial for capturing the attention of prospective customers.

Engaging with the local community and partnering with nearby businesses can also help you attract guests. Consider offering special packages or discounts in collaboration with local restaurants, breweries, or cultural institutions to provide added value for your customers and support the Indianapolis economy.

Potential Challenges and Guidelines for Success

While Indianapolis offers numerous opportunities for Airbnb hosts, it's important to be aware of potential challenges and adhere to best practices to ensure a successful venture. Here are some insights from experienced Indianapolis hosts:

Navigating local regulations: "Make sure you understand and comply with Indianapolis' short-term rental regulations, including obtaining the necessary permits and paying applicable taxes. Staying informed about any changes to local laws is crucial for avoiding fines and maintaining good standing with the city." - John, Airbnb host in Fountain Square

Managing seasonal demand: "Indianapolis experiences peak demand during major events like the Indy 500 and Gen Con. While these events can provide a significant boost in bookings, it's important to plan ahead and adjust your pricing strategy accordingly. Consider offering discounts during slower periods to maintain a steady occupancy rate throughout the year." - Sarah, Airbnb host in Broad Ripple

Providing exceptional guest experiences: "In a competitive market like Indianapolis, going above and beyond for your guests can make all the difference. Be responsive to inquiries, offer personalized recommendations, and ensure your property is well-maintained and spotlessly clean. Positive reviews are essential for attracting new customers and building a strong reputation." - Mark, Airbnb host in Downtown Indianapolis

By focusing on popular amenities, embracing local design themes, effectively marketing your property, and learning from the experiences of successful Indianapolis hosts, you can position your Airbnb for long-term success in this dynamic Midwestern market.

Using BNBCalc to Find Profitable Properties in Indianapolis, Indiana

BNBCalc is a powerful tool that can help aspiring Airbnb business owners in Indianapolis find and analyze potential investment properties. By leveraging the platform's data-driven insights and user-friendly interface, you can streamline your property search and make informed decisions to maximize your returns. Here's a step-by-step guide on how to use BNBCalc to find profitable properties in Indianapolis:

1. Analyze Properties Using BNBCalc

To get started, simply enter the address of a potential investment property into BNBCalc. The tool will automatically populate key details like the number of bedrooms, bathrooms, and maximum guest capacity. You can adjust these parameters if needed. BNBCalc will then generate a comprehensive report, including estimated annual revenue, average daily rate, occupancy rate, and a list of comparable Airbnb rentals in the area.

2. Benchmark Comparable Rentals

One of the most valuable features of BNBCalc is its ability to provide a list of up to 40 comparable Airbnb rentals in the vicinity of your potential investment property. By analyzing these comps, you can gain insights into the performance of similar listings and adjust your pricing strategy accordingly. Look for properties with similar amenities, bedroom/bathroom counts, and guest capacities to ensure you're comparing apples to apples. Use this information to identify opportunities to differentiate your listing and fetch top dollar for your short-term rental.

3. Determine the Right Price and Property Size

BNBCalc's detailed financial analysis can help you determine the optimal number of bedrooms, bathrooms, and purchase price to maximize your revenue potential. The tool takes into account factors like seasonality, local demand, and operating expenses to provide accurate projections. By experimenting with different property configurations and price points, you can find the sweet spot that offers the highest returns on your investment.

4. Make an Offer

Once you've identified a promising investment opportunity, use BNBCalc's financial projections to determine a fair purchase price. The tool's partnership with STR lenders like Brian Bockholdt at Alliant Credit Union can help you get prequalified for financing at competitive rates. With a solid understanding of your expected returns and financing in place, you can confidently make an offer on your chosen property.

5. Use BNBCalc's Tax Calculator

In addition to its property analysis features, BNBCalc also offers a powerful tax calculator that can help you maximize your deductions as a short-term rental owner. The tool takes into account factors like bonus depreciation, operating expenses, and mortgage interest to provide an accurate estimate of your potential tax savings. By leveraging these deductions, you can significantly improve your bottom line and reinvest in growing your Airbnb business.

6. Develop a Buy Box

Finally, use BNBCalc's insights to develop a clear set of criteria for evaluating potential investment properties in Indianapolis. Your buy box should include factors like location, property type, bedroom/bathroom count, amenities, and target returns. By sticking to these criteria, you can quickly filter through available listings and focus on the most promising opportunities.

By following these steps and leveraging the power of BNBCalc, aspiring Airbnb business owners in Indianapolis can find and acquire profitable short-term rental properties with confidence. The tool's data-driven insights, user-friendly interface, and comprehensive financial analysis make it an invaluable resource for investors looking to succeed in this dynamic and growing market.

Ready to start your Airbnb journey in San Jose? Use BNBCalc to analyze potential properties and make informed investment decisions. Our powerful tool provides comprehensive data to help you maximize your profits. Check out this pre-analyzed San Jose Airbnb opportunity and see how BNBCalc can help you succeed in the short-term rental market. Visit BNBCalc.com today and take the first step towards building your Airbnb business.

⚡️
Reveal your property's rental profitability

Buy this property and list it on Airbnb.