Piriápolis

As of June 2026, Punta del Este, Maldonado, La Barra have 5,405 active Airbnb and VRBO listings. This represents a 13% decrease from the previous year.

The average Airbnb or VRBO in Maldonado generates UYU493K per year. High-performing properties earn UYU1.6M/year, while low-performing properties earn UYU243K/year. This massive revenue variance suggests a market where top-tier assets capture an outsized share of demand, even as total inventory contracts and overall sector earnings face downward pressure.

Airbnb and VRBO can be profitable in Maldonado. Average annual revenue is UYU493K with 24% occupancy. High-performing properties earn up to UYU1.6M/year. The delta between average and high performers highlights that profitability is highly polarized, with successful listings decoupling from the broader market decline in revenue and supply.

The average occupancy rate for Airbnbs and VRBOs in Maldonado is 24%. This occupancy level, combined with an average nightly rate of UYU8K, results in a RevPAR (revenue per available room) of UYU1K per day.

4+ bedroom properties demonstrate the strongest performance in Maldonado, with annual revenue of UYU997K. These properties balance operating costs and rental demand most effectively in the Maldonado market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Maldonado area. Punta del Este: Lenient. No specific STR registration required, general tourism business rules apply. Minimal enforcement, widespread STR operations. Maldonado: Lenient. Basic municipal registration for commercial rentals recommended but rarely enforced. Light oversight, hosts operate freely. La Barra: Lenient. No formal STR permits or caps. Informal rental market dominates, virtually no enforcement of existing tourism regulations. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Maldonado Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 13% year-over-year, while RevPAR has decreased 11%. This indicates balanced supply-demand dynamics, suggesting that the market is adjusting to lower demand levels by shedding inventory rather than experiencing a collapse in pricing power.

Launch around October, 2-3 months before peak winter season (January peaks). This pre-peak timing lets you build reviews when competition is 56% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (August-June) when gaining traction is harder.

The most common amenities in Maldonado listings include: Kitchen (99%), Tv (94%), Air Conditioning (88%), Washing Machine (68%), Bbq (67%). Amenities that boost revenue the most include Washing Machine, Lake Access, Pool, with Washing Machine properties earning approximately 55% more (UYU1.7M/year vs UYU1.1M/year).

Monthly estimated revenue per listing in Maldonado over the last 12 months: May: UYU10K, June: UYU5K, July: UYU13K, August: UYU10K, September: UYU14K, October: UYU13K, November: UYU26K, December: UYU71K, January: UYU109K, February: UYU75K, March: UYU28K, April: UYU21K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Maldonado is UYU8K, up 9% year-over-year. By property size: 1-bedroom properties average UYU5K/night, 2-bedroom properties average UYU7K/night, 3-bedroom properties average UYU11K/night, 4+ bedroom properties average UYU21K/night. Rates peak in January and are lowest in June.

Guests in Maldonado book an average of 24 days in advance, down 19% from last year. By property size: 1-bedroom: 23 days, 2-bedroom: 24 days, 3-bedroom: 26 days, 4+ bedroom: 29 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Maldonado Airbnb and VRBO market has seen: supply declined 13%, revenue per listing decreased 11%, occupancy fell 5%, nightly rates increased 9%, and lead time decreased 19%. These indicators point to a shift toward last-minute bookings and price sensitivity despite rising rates, reflecting a tightening environment for hosts.

In Maldonado, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 21% higher occupancy than weekdays.