Zion National Park, UT
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Overview
Annual Rev
$45k
12 mo avg
↑3%
from prior 12 mo
Occupancy rate
🔒 3•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 $3••
12 mo avg
••.•%
from prior 12 mo
Lead time
42 days
12 mo avg
↓8 days
from prior 12 mo
Revpar
$113
12 mo avg
↓1%
from prior 12 mo
Methodology note: Figures reflect Zion National Park market data as of May 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | 329 (18%) | +$30,414 (+68%) | $75,347 | $44,934 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.2 nights)
4+ bedrooms (4.1 nights)
2 bedrooms (4.1 nights)
Studio (3.7 nights)
1 bedroom (3.6 nights)
Cleaning fee by bedroom
4+ bedrooms ($241)
3 bedrooms ($148)
2 bedrooms ($100)
Studio ($62)
1 bedroom ($60)
Professional host share
Professionally managed (74%)
Independent hosts (26%)
As of May 2026, Springdale, Hurricane, St. George have 3,301 active Airbnb and VRBO listings. This represents a 5% decrease from the previous year.
The average Airbnb or VRBO in Zion National Park generates $40K per year. High-performing properties earn $91K/year, while low-performing properties earn $22K/year. This significant performance spread suggests that revenue potential is heavily concentrated in a small subset of listings, indicating that passive market participation may struggle to capture top-tier earnings in current conditions.
Average home prices in Zion National Park vary by property size: 1-bedroom properties cost approximately $0, 2-bedroom homes average $308K, 3-bedroom properties are around $419K, and 4+ bedroom homes average $461K. These prices reflect median home values across the Springdale, Hurricane, St. George area.
Airbnb and VRBO can be profitable in Zion National Park, with an average gross yield of 9% across all properties. High-performing properties achieve yields up to 21%, which is considered top for short-term rental investment. The wide variance between average and high-end yields highlights that investment outcomes are currently heavily dependent on individual asset positioning rather than broad market tailwinds.
The average occupancy rate for Airbnbs and VRBOs in Zion National Park is 32%. This occupancy level, combined with an average nightly rate of $288, results in a RevPAR (revenue per available room) of $80 per day.
4+ bedroom properties demonstrate the strongest performance in Zion National Park, with an average gross yield of 12% and annual revenue of $63K. These properties balance purchase price ($461K), operating costs, and rental demand most effectively in the Zion National Park market.
Short-term rental regulations vary by jurisdiction in the Zion National Park area. Springdale: Moderate. Business license required, conditional use permit in residential zones, safety inspections. Moderate enforcement with complaint-based actions. Hurricane: Lenient. Business license needed, basic zoning compliance. Light enforcement, mostly complaint-driven. St. George: Moderate. Business license required, conditional use permit for residential areas, occupancy limits. Moderate enforcement through complaints and periodic checks. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Zion National Park Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 5% year-over-year, while RevPAR has decreased 9%. This indicates balanced supply-demand dynamics. The synchronized contraction in both supply and revenue suggests a stabilizing market where inventory exit is keeping pace with softening travel demand.
Launch around December, 2-3 months before peak spring season (March peaks). This pre-peak timing lets you build reviews when competition is 30% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (January-September) when gaining traction is harder.
The most common amenities in Zion National Park listings include: Kitchen (89%), Tv (82%), Air Conditioning (79%), Washing Machine (73%), Heating (65%). Amenities that boost revenue the most include Pool, Hot Tub, Ev Charger, with Pool properties earning approximately 60% more ($71K/year vs $44K/year).
Monthly estimated revenue per listing in Zion National Park over the last 12 months: May: $2K, June: $2K, July: $2K, August: $2K, September: $2K, October: $2K, November: $2K, December: $3K, January: $2K, February: $2K, March: $4K, April: $3K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Zion National Park is $288, up 19% year-over-year. By property size: 1-bedroom properties average $203/night, 2-bedroom properties average $254/night, 3-bedroom properties average $280/night, 4+ bedroom properties average $507/night. Rates peak in December and are lowest in May.
Guests in Zion National Park book an average of 41 days in advance, down 18% from last year. By property size: 1-bedroom: 38 days, 2-bedroom: 41 days, 3-bedroom: 39 days, 4+ bedroom: 48 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Zion National Park Airbnb and VRBO market has seen the following changes: supply declined 5%, revenue per listing decreased 9%, occupancy fell 12%, average nightly rates increased 19%, and lead time decreased 18%. These metrics reflect a shift toward shorter booking windows and higher price points, suggesting a market adjusting to more cautious consumer spending habits.
In Zion National Park, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 50% higher occupancy than weekdays.