How many Airbnb and VRBO listings are in Wisconsin Dells?

Over the 12 months ending September 2026, the Wisconsin Dells market averaged 1,778 active Airbnb and VRBO listings, up 22% from a year earlier and up 52% over two years.

How much do Airbnbs and VRBOs make in Wisconsin Dells?

An average Wisconsin Dells listing earns $43K/year. High-performing listings earn $98K, while low-performing listings earn $16K.

How much does it cost to buy an Airbnb or VRBO property in Wisconsin Dells?

Median Wisconsin Dells home prices by size are 1-bedroom $131K, 2-bedroom $236K, 3-bedroom $319K, and 4+ bedroom $359K.

What is the occupancy rate for Airbnb and VRBO in Wisconsin Dells?

Average occupancy in Wisconsin Dells is 30%, producing RevPAR of $96 per available night.

Are short-term rentals legal in Wisconsin Dells?

Rules vary across Wisconsin Dells. Wisconsin Dells: Lenient. No specific STR permit required, standard business license and room tax registration needed. Minimal enforcement beyond tax collection. Lake Delton: Lenient. Room tax registration required, basic zoning compliance. Light enforcement, primarily tax-focused. Baraboo: Moderate. Conditional use permit required in residential zones, room tax registration, basic safety standards. Moderate enforcement through complaints and inspections. Verify requirements for the property's jurisdiction.

Is the Wisconsin Dells Airbnb and VRBO market oversaturated?

The Wisconsin Dells Airbnb and VRBO market appears broadly balanced. Supply has grown 22% year-over-year, while RevPAR has increased 6%, showing no clear supply-demand imbalance.

When is peak season for Airbnbs and VRBOs in Wisconsin Dells?

RevPAR is highest in July and August; it is lowest in November and January.

Which Airbnb and VRBO amenities matter most in Wisconsin Dells?

The most common amenities are Air Conditioning (99%), Internet (98%), Heating (98%). The strongest positive revenue associations are TV (+108%), Air Conditioning (+107%), Internet (+79%).

What is the average nightly rate for Airbnbs and VRBOs in Wisconsin Dells?

Average daily rate in Wisconsin Dells is $332, up 15% year-over-year. Rates peak in July and are lowest in October.

How far in advance do guests book Airbnb and VRBO stays in Wisconsin Dells?

Guests in Wisconsin Dells book an average of 38 days in advance, down 3% from last year. Booking windows range from 29 days for 1-bedroom listings to 54 days for 4+ bedroom listings.

Which days of the week perform best for Airbnbs and VRBOs in Wisconsin Dells?

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 92% higher than weekday occupancy.

How is gross yield calculated?

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Wisconsin Dells, WI

Wisconsin Dells

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Annual revenue (actual)

$44.7k

12 mo avg

↓11%

from prior 12 mo

Occupancy rate

33%

12 mo avg

↓10%

from prior 12 mo

Avg daily rate

$312

12 mo avg

↑18%

from prior 12 mo

Gross yield

15.6%

Current potential

↓0.4 pts

vs prior-year prices

Lead time

38 days

12 mo avg

↑0 days

from prior 12 mo

Revpar

$101

12 mo avg

↑2%

from prior 12 mo

See how Wisconsin Dells ranks among Wisconsin Airbnb markets by gross yield

Wisconsin Dells Airbnb market summary

Best Airbnb neighborhoods in the Wisconsin Dells, WI market

Compare 6 neighborhoods and nearby areas in the broader Wisconsin Dells, WI rental market. These areas are not limited to city boundaries. Each figure below is based on at least 20 qualifying listings; follow an area for occupancy, nightly rates and bedroom comparisons.

Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.

Neighborhood	Revenue (potential)	Gross yield
1.East Lake Delton and Canyon Road	$76.4K 115 listings	24.9% 115 listings
2.North Lake Delton and Parkway	$35.2K 103 listings	18.5% 103 listings
3.Wisconsin Dells	$42.3K 40 listings	17.0% 40 listings
4.Dell Prairie and Northern Dells Country	$50.6K 39 listings	15.7% 39 listings
5.West and South Lake Delton	$28.2K 102 listings	14.9% 102 listings
6.Baraboo and Devil’s Lake Country	$43.0K 41 listings	13.5% 41 listings

Data as of 2026-09-30

Revenue per listing by bedroom

Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.

Bedroom count:

Short-term rental supply growth

Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.

Performance metrics by bedroom

Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.

Bedrooms

Median revenue

Median home value

Gross yield

Supply

Cleaning fee

🔒 •••

🔒 $4•

🔒 •••

🔒 $6•

🔒 •••

🔒 $1••

🔒 •••

$143

🔒 •••

🔒 $1••

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