How many Airbnb and VRBO listings are in Whitefish?

Over the 12 months ending September 2026, the Whitefish market averaged 2,143 active Airbnb and VRBO listings, up 0% from a year earlier and up 18% over two years.

How much do Airbnbs and VRBOs make in Whitefish?

An average Whitefish listing earns $55K/year. High-performing listings earn $114K, while low-performing listings earn $26K.

How much does it cost to buy an Airbnb or VRBO property in Whitefish?

Median Whitefish home prices by size are 1-bedroom $417K, 2-bedroom $488K, 3-bedroom $585K, and 4+ bedroom $710K.

What is the occupancy rate for Airbnb and VRBO in Whitefish?

Average occupancy in Whitefish is 33%, producing RevPAR of $114 per available night.

Are short-term rentals legal in Whitefish?

Rules vary across Whitefish. Whitefish: Moderate. Business license required, zoning restrictions apply, owner-occupancy required in residential zones. Active enforcement with complaints investigated and fines issued. Kalispell: Lenient. Business license needed, basic zoning compliance. Minimal active enforcement, many unlicensed operators continue. Columbia Falls: Lenient. No specific STR regulations beyond general business licensing. Very limited enforcement, operates largely unregulated with minimal oversight of rental activity. Verify requirements for the property's jurisdiction.

Is the Whitefish Airbnb and VRBO market oversaturated?

The Whitefish Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 0% year-over-year, while RevPAR has increased 26%, suggesting demand is outpacing available supply.

When is peak season for Airbnbs and VRBOs in Whitefish?

RevPAR is highest in July and August; it is lowest in November and April.

Which Airbnb and VRBO amenities matter most in Whitefish?

The most common amenities are Internet (98%), Heating (97%), Parking (97%). The strongest positive revenue associations are TV (+96%), Internet (+62%), Ski In Out (+57%).

What is the average nightly rate for Airbnbs and VRBOs in Whitefish?

Average daily rate in Whitefish is $433, up 16% year-over-year. Rates peak in July and are lowest in April.

How far in advance do guests book Airbnb and VRBO stays in Whitefish?

Guests in Whitefish book an average of 54 days in advance, up 6% from last year. Booking windows range from 44 days for 1-bedroom listings to 65 days for 4+ bedroom listings.

Which days of the week perform best for Airbnbs and VRBOs in Whitefish?

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 19% higher than weekday occupancy.

How is gross yield calculated?

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Whitefish, MT

Whitefish

Unlock the data for all Markets

Annual revenue (actual)

$61.1k

12 mo avg

↑20%

from prior 12 mo

Occupancy rate

37%

12 mo avg

↑0%

from prior 12 mo

Avg daily rate

$411

12 mo avg

↑19%

from prior 12 mo

Gross yield

7.6%

Current potential

↓0.2 pts

vs prior-year prices

Lead time

53 days

12 mo avg

↑3 days

from prior 12 mo

Revpar

$123

12 mo avg

↑26%

from prior 12 mo

Whitefish Airbnb market summary

Compare Airbnb neighborhoods in Whitefish, MT

Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.

Neighborhood	Revenue (potential)	Gross yield
Columbia Falls Country	$57.6K 175 listings	10.2% 175 listings
Libby and Troy Country	$34.2K 42 listings	9.9% 42 listings
South Columbia Falls Country	$46.8K 106 listings	9.5% 106 listings
Whitefish Town	$54.5K 318 listings	8.0% 318 listings
Whitefish Country	$64.5K 412 listings	7.6% 412 listings

Explore all neighborhoods

Data as of 2026-10-06

Revenue per listing by bedroom

Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.

Bedroom count:

Short-term rental supply growth

Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.

Performance metrics by bedroom

Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.

Bedrooms

Median revenue

Median home value

Gross yield

Supply

Cleaning fee

🔒 •••

🔒 $7•

🔒 •••

🔒 $9•

🔒 •••

🔒 $1••

🔒 •••

$216

🔒 •••

🔒 $3••

(0)

Filters (0)