Whitefish, MT
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Overview
Annual Rev
$57.8k
12 mo avg
↑12%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓2%
from prior 12 mo
Avg daily rate
$401
12 mo avg
↑18%
from prior 12 mo
Lead time
50 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
$109
12 mo avg
↓3%
from prior 12 mo
Methodology note: Figures reflect Whitefish market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +20% $11,566/yr |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (5.3 nights)
2 bedrooms (5.1 nights)
4+ bedrooms (5.0 nights)
1 bedroom (4.7 nights)
Cleaning fee by bedroom
4+ bedrooms ($376)
3 bedrooms ($209)
2 bedrooms ($148)
1 bedroom ($97)
Professional host share
Professionally managed (77%)
Independent hosts (23%)
Housing market signals
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Over the 12 months ending August 2026, the Whitefish market averaged 2,137 active Airbnb and VRBO listings, down 1% from a year earlier and up 18% over two years.
An average Whitefish listing earns $55K/year. High-performing listings earn $110K, while low-performing listings earn $27K.
Median Whitefish home prices by size are 1-bedroom $421K, 2-bedroom $493K, 3-bedroom $597K, and 4+ bedroom $732K.
Average gross yield is 10%, reaching 20% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Whitefish is 32%, producing RevPAR of $106 per available night.
4+ bedroom listings have the highest average gross yield at 12%. They average $91K/year in revenue against a $732K median purchase price.
Rules vary across Whitefish. Whitefish: Moderate. Business license required, zoning restrictions apply, 2% lodging tax. Some neighborhood density limits. Enforcement is moderate with complaint-driven action. Kalispell: Lenient. Business license and lodging tax required. No occupancy rules or caps. Light enforcement, mainly tax compliance focused. Columbia Falls: Lenient. Business license needed, lodging tax collection. Minimal restrictions or density limits. Light enforcement, primarily complaint-based. Verify requirements for the property's jurisdiction.
The Whitefish Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 1% year-over-year, while RevPAR has increased 10%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in November and April.
The most common amenities are Internet (97%), Kitchen (97%), Parking (95%). The strongest positive revenue associations are TV (+102%), Ski In Out (+62%), Heating (+60%).
Average daily rate in Whitefish is $428, up 15% year-over-year. Rates peak in July and are lowest in April.
Guests in Whitefish book an average of 53 days in advance. Booking windows range from 43 days for 1-bedroom listings to 64 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 19% higher than weekday occupancy.