Question 1

How many Airbnb and VRBO listings are in Rochester?

Accepted Answer

Over the 12 months ending September 2026, the Rochester market averaged 1,093 active Airbnb and VRBO listings, down 2% from a year earlier and up 91% over two years.

Question 2

How much do Airbnbs and VRBOs make in Rochester?

Accepted Answer

An average Rochester listing earns $27K/year. High-performing listings earn $51K, while low-performing listings earn $10K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Rochester?

Accepted Answer

Median Rochester home prices by size are 1-bedroom $165K, 2-bedroom $255K, 3-bedroom $287K, and 4+ bedroom $359K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Rochester?

Accepted Answer

Average occupancy in Rochester is 36%, producing RevPAR of $53 per available night.

Question 5

Are short-term rentals legal in Rochester?

Accepted Answer

Rules vary across Rochester. Rochester MN: Moderate. License required, safety inspections, 60-day owner-occupancy rule for non-owner occupied. Active enforcement with complaints.
Minneapolis: Strict. License required, owner-occupancy mandatory, density limits by neighborhood, 90-day cap for non-owner occupied. Active enforcement with penalties.
St. Paul: Strict. License required, owner-occupancy mandatory, one per property, annual renewals. Active enforcement, compliance checks.
La Crosse WI: Lenient. Business license and dwelling code compliance required. Light enforcement, complaint-driven. Verify requirements for the property's jurisdiction.

Question 6

Is the Rochester Airbnb and VRBO market oversaturated?

Accepted Answer

The Rochester Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 2% year-over-year, while RevPAR has increased 9%, suggesting demand is outpacing available supply.

Question 7

When is peak season for Airbnbs and VRBOs in Rochester?

Accepted Answer

RevPAR is highest in July and August; it is lowest in January and February.

Question 8

Which Airbnb and VRBO amenities matter most in Rochester?

Accepted Answer

The most common amenities are Internet (99%), Air Conditioning (99%), Heating (98%). The strongest positive revenue associations are Washing Machine (+31%), Lake Access (+27%), Bbq (+21%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Rochester?

Accepted Answer

Average daily rate in Rochester is $199, up 21% year-over-year. Rates peak in June and are lowest in February.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Rochester?

Accepted Answer

Guests in Rochester book an average of 34 days in advance, up 4% from last year. Booking windows range from 31 days for 1-bedroom listings to 40 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Rochester?

Accepted Answer

Booking demand is highest on Friday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 40% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Winona and Whitewater Country	$33.7K 32 listings	14.6% 32 listings
2.Lake City and Lake Pepin Country	$39.3K 30 listings	13.0% 30 listings
3.East Rochester	$34.1K 85 listings	12.5% 85 listings
4.Northwest Rochester	$32.0K 58 listings	11.6% 58 listings
5.North Central Rochester	$30.0K 39 listings	11.4% 39 listings
6.Central Rochester: Saint Marys and Downtown	$31.4K 100 listings	10.5% 100 listings
7.Mankato and Nearby Country	$30.4K 43 listings	10.1% 43 listings
8.Faribault and Nearby Lakes	$30.1K 28 listings	9.8% 28 listings
9.South Rochester	$30.7K 47 listings	9.4% 47 listings