Question 1

How many Airbnb and VRBO listings are in Marquette?

Accepted Answer

Over the 12 months ending September 2026, the Marquette market averaged 1,278 active Airbnb and VRBO listings, up 7% from a year earlier and up 48% over two years.

Question 2

How much do Airbnbs and VRBOs make in Marquette?

Accepted Answer

An average Marquette listing earns $36K/year. High-performing listings earn $73K, while low-performing listings earn $18K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Marquette?

Accepted Answer

Median Marquette home prices by size are 1-bedroom $198K, 2-bedroom $212K, 3-bedroom $241K, and 4+ bedroom $260K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Marquette?

Accepted Answer

Average occupancy in Marquette is 33%, producing RevPAR of $73 per available night.

Question 5

Are short-term rentals legal in Marquette?

Accepted Answer

Rules vary across Marquette. Marquette: Moderate. Registration required, safety inspections, zoning compliance. City actively monitors platforms and enforces rules with warnings and fines.
Munising: Lenient. No specific STR regulations beyond standard lodging tax collection. Minimal oversight, hosts operate freely.
Houghton: Moderate. License required, occupancy limits, parking requirements, owner contact info mandatory. Enforcement exists but complaint-driven rather than proactive monitoring. Verify requirements for the property's jurisdiction.

Question 6

Is the Marquette Airbnb and VRBO market oversaturated?

Accepted Answer

The Marquette Airbnb and VRBO market appears broadly balanced. Supply has grown 7% year-over-year, while RevPAR has increased 15%, showing no clear supply-demand imbalance.

Question 7

When is peak season for Airbnbs and VRBOs in Marquette?

Accepted Answer

RevPAR is highest in July and August; it is lowest in April and March.

Question 8

Which Airbnb and VRBO amenities matter most in Marquette?

Accepted Answer

The most common amenities are Parking (98%), Kitchen (97%), Heating (96%). The strongest positive revenue associations are Hot Tub (+39%), Bbq (+34%), Sauna (+26%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Marquette?

Accepted Answer

Average daily rate in Marquette is $266, up 18% year-over-year. Rates peak in July and are lowest in April.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Marquette?

Accepted Answer

Guests in Marquette book an average of 40 days in advance, up 6% from last year. Booking windows range from 34 days for 1-bedroom listings to 48 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Marquette?

Accepted Answer

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 46% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Republic and Western U.P. Country	$34.0K 36 listings	14.9% 36 listings
2.Escanaba and Ford River	$25.2K 25 listings	14.5% 25 listings
3.Ishpeming and Negaunee	$25.9K 40 listings	12.5% 40 listings
4.Marquette City and Township	$36.9K 147 listings	11.8% 147 listings
5.Gwinn and Forsyth Township	$27.5K 31 listings	11.8% 31 listings
6.Chocolay, Sands and Skandia	$34.7K 48 listings	10.4% 48 listings