How many Airbnb and VRBO listings are in Madison?

Over the 12 months ending September 2026, the Madison market averaged 757 active Airbnb and VRBO listings, down 4% from a year earlier and up 18% over two years.

How much do Airbnbs and VRBOs make in Madison?

An average Madison listing earns $43K/year. High-performing listings earn $102K, while low-performing listings earn $20K.

How much does it cost to buy an Airbnb or VRBO property in Madison?

Median Madison home prices by size are 1-bedroom $232K, 2-bedroom $310K, 3-bedroom $417K, and 4+ bedroom $519K.

What is the occupancy rate for Airbnb and VRBO in Madison?

Average occupancy in Madison is 35%, producing RevPAR of $91 per available night.

Are short-term rentals legal in Madison?

Rules vary across Madison. Madison: Moderate. License required, owner-occupancy mandate for most zones, density limits in residential areas. Active enforcement with inspections and fines for violations. Wisconsin Dells: Lenient. Business tax certificate and room tax registration required. No owner-occupancy rules or rental caps. Light enforcement focused on tax collection. Lake Geneva: Moderate. License required, zoning compliance, inspection needed. No owner-occupancy mandate. Moderate enforcement through complaints and periodic checks. Verify requirements for the property's jurisdiction.

Is the Madison Airbnb and VRBO market oversaturated?

The Madison Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 4% year-over-year, while RevPAR has increased 24%, suggesting demand is outpacing available supply.

When is peak season for Airbnbs and VRBOs in Madison?

RevPAR is highest in July and August; it is lowest in January and February.

Which Airbnb and VRBO amenities matter most in Madison?

The most common amenities are Internet (99%), Air Conditioning (99%), Heating (97%). The strongest positive revenue associations are Air Conditioning (+93%), Hot Tub (+75%), Pool (+72%).

What is the average nightly rate for Airbnbs and VRBOs in Madison?

Average daily rate in Madison is $308, up 23% year-over-year. Rates peak in July and are lowest in February.

How far in advance do guests book Airbnb and VRBO stays in Madison?

Guests in Madison book an average of 40 days in advance, up 1% from last year. Booking windows range from 33 days for 1-bedroom listings to 52 days for 4+ bedroom listings.

Which days of the week perform best for Airbnbs and VRBOs in Madison?

Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 67% higher than weekday occupancy.

How is gross yield calculated?

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Madison, WI

Madison

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Annual revenue (actual)

$47.4k

12 mo avg

↑13%

from prior 12 mo

Occupancy rate

40%

12 mo avg

↓3%

from prior 12 mo

Avg daily rate

$277

12 mo avg

↑20%

from prior 12 mo

Gross yield

11.8%

Current potential

↓0.4 pts

vs prior-year prices

Lead time

42 days

12 mo avg

↑1 days

from prior 12 mo

Revpar

$99

12 mo avg

↑19%

from prior 12 mo

See how Madison ranks among Wisconsin Airbnb markets by gross yield

Madison Airbnb market summary

Best Airbnb neighborhoods in the Madison, WI market

Compare 5 neighborhoods and nearby areas in the broader Madison, WI rental market. These areas are not limited to city boundaries. Each figure below is based on at least 20 qualifying listings; follow an area for occupancy, nightly rates and bedroom comparisons.

Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.

Neighborhood	Revenue (potential)	Gross yield
1.Lake Koshkonong and Fort Atkinson	$50.2K 50 listings	15.1% 50 listings
2.Madison City	$51.9K 56 listings	13.2% 56 listings
3.Monona and Lake Waubesa	$48.3K 39 listings	11.9% 39 listings
4.Verona and Fitchburg	$35.3K 28 listings	9.4% 28 listings
5.Lake Mills and Cambridge	$36.0K 24 listings	9.2% 24 listings

Data as of 2026-10-06

Revenue per listing by bedroom

Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.

Bedroom count:

Short-term rental supply growth

Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.

Performance metrics by bedroom

Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.

Bedrooms

Median revenue

Median home value

Gross yield

Supply

Cleaning fee

🔒 •••

🔒 $4•

🔒 •••

🔒 $4•

🔒 •••

🔒 $7•

🔒 •••

$132

🔒 •••

🔒 $1••

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