Lake Delton, WI
Part of the Wisconsin Dells market area
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Annual revenue (actual)
$44.7k
12 mo avg
↓11%
from prior 12 mo
Occupancy rate
33%
12 mo avg
↓10%
from prior 12 mo
Avg daily rate
$312
12 mo avg
↑18%
from prior 12 mo
Gross yield
15.6%
Current potential
↓0.4 pts
vs prior-year prices
Lead time
38 days
12 mo avg
↑0 days
from prior 12 mo
Revpar
$101
12 mo avg
↑2%
from prior 12 mo
Methodology note: Figures reflect Wisconsin Dells market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Sauna | +43% $19,238/yr |
| Hot Tub | 🔒 +3•% · $•••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +2•% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.0 nights)
Studio (4.0 nights)
3 bedrooms (3.4 nights)
2 bedrooms (3.4 nights)
1 bedroom (2.9 nights)
Cleaning fee by bedroom
4+ bedrooms ($180)
3 bedrooms ($143)
2 bedrooms ($114)
1 bedroom ($69)
Studio ($43)
Professional host share
Professionally managed (72%)
Independent hosts (28%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Wisconsin Dells going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Wisconsin Dells market averaged 1,778 active Airbnb and VRBO listings, up 22% from a year earlier and up 52% over two years.
An average Wisconsin Dells listing earns $43K/year. High-performing listings earn $98K, while low-performing listings earn $16K.
Median Wisconsin Dells home prices by size are 1-bedroom $131K, 2-bedroom $236K, 3-bedroom $319K, and 4+ bedroom $359K.
Average occupancy in Wisconsin Dells is 30%, producing RevPAR of $96 per available night.
Rules vary across Wisconsin Dells. Wisconsin Dells: Lenient. No specific STR permit required, standard business license and room tax registration needed. Minimal enforcement beyond tax collection. Lake Delton: Lenient. Room tax registration required, basic zoning compliance. Light enforcement, primarily tax-focused. Baraboo: Moderate. Conditional use permit required in residential zones, room tax registration, basic safety standards. Moderate enforcement through complaints and inspections. Verify requirements for the property's jurisdiction.
The Wisconsin Dells Airbnb and VRBO market appears broadly balanced. Supply has grown 22% year-over-year, while RevPAR has increased 6%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in November and January.
The most common amenities are Air Conditioning (99%), Internet (98%), Heating (98%). The strongest positive revenue associations are TV (+108%), Air Conditioning (+107%), Internet (+79%).
Average daily rate in Wisconsin Dells is $332, up 15% year-over-year. Rates peak in July and are lowest in October.
Guests in Wisconsin Dells book an average of 38 days in advance, down 3% from last year. Booking windows range from 29 days for 1-bedroom listings to 54 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 92% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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