Question 1

How many Airbnb and VRBO listings are in Jacksonville?

Accepted Answer

Over the 12 months ending September 2026, the Jacksonville market averaged 3,133 active Airbnb and VRBO listings, up 8% from a year earlier and up 77% over two years.

Question 2

How much do Airbnbs and VRBOs make in Jacksonville?

Accepted Answer

An average Jacksonville listing earns $49K/year. High-performing listings earn $106K, while low-performing listings earn $22K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Jacksonville?

Accepted Answer

Median Jacksonville home prices by size are 1-bedroom $281K, 2-bedroom $172K, 3-bedroom $265K, and 4+ bedroom $362K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Jacksonville?

Accepted Answer

Average occupancy in Jacksonville is 32%, producing RevPAR of $106 per available night.

Question 5

Are short-term rentals legal in Jacksonville?

Accepted Answer

Rules vary across Jacksonville. Jacksonville: Lenient. Business tax receipt and zoning compliance required. Minimal active enforcement, many operate without permits.
Wilmington: Moderate. Business license and occupancy permit required, must comply with zoning. Some enforcement through complaints, but not aggressive.
Topsail Beach: Moderate. Town registration and business license required, occupancy limits enforced. Active enforcement during peak season through inspections and complaint response. Verify requirements for the property's jurisdiction.

Question 6

Is the Jacksonville Airbnb and VRBO market oversaturated?

Accepted Answer

The Jacksonville Airbnb and VRBO market appears broadly balanced. Supply has grown 8% year-over-year, while RevPAR has increased 20%, showing no clear supply-demand imbalance.

Question 7

When is peak season for Airbnbs and VRBOs in Jacksonville?

Accepted Answer

RevPAR is highest in July and June; it is lowest in January and February.

Question 8

Which Airbnb and VRBO amenities matter most in Jacksonville?

Accepted Answer

The most common amenities are Internet (100%), Air Conditioning (100%), TV (99%). The strongest positive revenue associations are Washing Machine (+86%), Hot Tub (+60%), TV (+44%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Jacksonville?

Accepted Answer

Average daily rate in Jacksonville is $354, up 17% year-over-year. Rates peak in July and are lowest in February.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Jacksonville?

Accepted Answer

Guests in Jacksonville book an average of 44 days in advance, up 5% from last year. Booking windows range from 29 days for 1-bedroom listings to 56 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Jacksonville?

Accepted Answer

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 30% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.North Topsail Beach	$52.9K 642 listings	14.7% 642 listings
2.Eastern Jacksonville & Piney Green	$24.2K 71 listings	13.4% 71 listings
3.Hubert & Eastern Countryside	$28.5K 21 listings	12.5% 21 listings
4.Western Jacksonville & New River	$25.8K 71 listings	12.5% 71 listings
5.Surf City	$57.8K 564 listings	10.2% 564 listings
6.Sneads Ferry & Mainland Coast	$32.9K 52 listings	9.0% 52 listings
7.Holly Ridge & Coastal Gateway	$30.9K 20 listings	8.0% 20 listings