Question 1

How many Airbnb and VRBO listings are in Green Bay?

Accepted Answer

Over the 12 months ending September 2026, the Green Bay market averaged 892 active Airbnb and VRBO listings, up 3% from a year earlier and up 54% over two years.

Question 2

How much do Airbnbs and VRBOs make in Green Bay?

Accepted Answer

An average Green Bay listing earns $37K/year. High-performing listings earn $102K, while low-performing listings earn $16K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Green Bay?

Accepted Answer

Median Green Bay home prices by size are 2-bedroom $235K, 3-bedroom $381K, and 4+ bedroom $388K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Green Bay?

Accepted Answer

Average occupancy in Green Bay is 28%, producing RevPAR of $82 per available night.

Question 5

Are short-term rentals legal in Green Bay?

Accepted Answer

Rules vary across Green Bay. Green Bay: Lenient. No specific STR regulations or permits required. Operates under general zoning and tax rules. Minimal enforcement.
Door County: Moderate. Permit required, room tax collection mandatory, health/safety inspections. Active enforcement in tourist areas with compliance checks.
Sturgeon Bay: Moderate. STR license required ($150), occupancy limits, parking rules, room tax collection. Complaint-driven enforcement, generally compliant market. Verify requirements for the property's jurisdiction.

Question 6

Is the Green Bay Airbnb and VRBO market oversaturated?

Accepted Answer

The Green Bay Airbnb and VRBO market appears broadly balanced. Supply has grown 3% year-over-year, while RevPAR has decreased 2%, showing no clear supply-demand imbalance.

Question 7

When is peak season for Airbnbs and VRBOs in Green Bay?

Accepted Answer

RevPAR is highest in September and July; it is lowest in February and January.

Question 8

Which Airbnb and VRBO amenities matter most in Green Bay?

Accepted Answer

The most common amenities are Parking (99%), Internet (99%), TV (99%). The strongest positive revenue associations are Hot Tub (+77%), Bbq (+42%), TV (+26%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Green Bay?

Accepted Answer

Average daily rate in Green Bay is $365, up 5% year-over-year. Rates peak in November and are lowest in April.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Green Bay?

Accepted Answer

Guests in Green Bay book an average of 38 days in advance, down 2% from last year. Booking windows range from 28 days for 1-bedroom listings to 43 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Green Bay?

Accepted Answer

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 60% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Lambeau and Lombardi Area	$47.2K 131 listings	16.4% 131 listings
2.West Green Bay	$38.5K 34 listings	14.0% 34 listings
3.East Green Bay and University Area	$36.8K 32 listings	10.7% 32 listings