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As of June 2026, Whitefish, Kalispell, Columbia Falls have 547 active Airbnb and VRBO listings. This represents a 3% increase from the previous year.

The average Airbnb or VRBO in Glacier National Park generates $35K per year. High-performing properties earn $91K/year, while low-performing properties earn $20K/year. This wide disparity highlights a polarized market where top-tier assets capture significantly higher revenue, suggesting that current inventory lacks the features or positioning required to command premium pricing.

Average home prices in Glacier National Park vary by property size: 1-bedroom properties cost approximately $304K, 2-bedroom homes average $457K, 3-bedroom properties are around $518K, and 4+ bedroom homes average $216K. These prices reflect median home values across the Whitefish, Kalispell, Columbia Falls area.

Airbnb and VRBO can be profitable in Glacier National Park, with an average gross yield of 9% across all properties. High-performing properties achieve yields up to 24%, which is considered top for short-term rental investment. Such a variance indicates that while the broader market faces revenue headwinds, select assets can still capture meaningful returns.

The average occupancy rate for Airbnbs and VRBOs in Glacier National Park is 32%. This occupancy level, combined with an average nightly rate of $290, results in a RevPAR (revenue per available room) of $52 per day.

4+ bedroom properties demonstrate the strongest performance in Glacier National Park, with an average gross yield of 23% and annual revenue of $49K. These properties balance purchase price ($216K), operating costs, and rental demand most effectively in the Glacier National Park market.

Short-term rental regulations vary by jurisdiction in the Glacier National Park area. Whitefish: Strict. Business license required, owner-occupancy mandate, 90-day annual rental cap for non-owner-occupied. Active enforcement with compliance checks and penalties. Kalispell: Lenient. Business license needed, zoning compliance required. Minimal active enforcement, many operate without full compliance. Columbia Falls: Moderate. Business license and zoning approval required. Some enforcement but inconsistent monitoring of violations. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Glacier National Park Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 3% year-over-year, while RevPAR has decreased 47%. This indicates balanced supply-demand dynamics. This trend suggests that while new inventory is stagnant, the drastic revenue decline points to weakened guest demand or pricing misalignment relative to the current market equilibrium.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 42% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-March) when gaining traction is harder.

The most common amenities in Glacier National Park listings include: Kitchen (89%), Air Conditioning (71%), Tv (69%), Heating (66%), Washing Machine (60%). Amenities that boost revenue the most include Washing Machine, Internet, Hot Tub, with Washing Machine properties earning approximately 46% more ($65K/year vs $45K/year).

Monthly estimated revenue per listing in Glacier National Park over the last 12 months: May: $1K, June: $3K, July: $4K, August: $4K, September: $3K, October: $1K, November: $426, December: $604, January: $322, February: $318, March: $314, April: $547. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Glacier National Park is $290, up 6% year-over-year. By property size: 1-bedroom properties average $209/night, 2-bedroom properties average $293/night, 3-bedroom properties average $337/night, 4+ bedroom properties average $524/night. Rates peak in July and are lowest in January.

Guests in Glacier National Park book an average of 45 days in advance, down 17% from last year. By property size: 1-bedroom: 40 days, 2-bedroom: 48 days, 3-bedroom: 48 days, 4+ bedroom: 45 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Glacier National Park Airbnb and VRBO market has seen the following changes: supply grew 3%, revenue per listing decreased 47%, occupancy fell 15%, average nightly rates increased 6%, and lead time decreased 17%. These metrics signal a shift toward shorter booking windows and lower utilization, reflecting a more cautious consumer environment.

In Glacier National Park, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 11% higher occupancy than weekdays.