Question 1

How many Airbnb and VRBO listings are in Ashland?

Accepted Answer

Over the 12 months ending September 2026, the Ashland market averaged 348 active Airbnb and VRBO listings, up 14% from a year earlier and up 236% over two years.

Question 2

How much do Airbnbs and VRBOs make in Ashland?

Accepted Answer

An average Ashland listing earns $21K/year. High-performing listings earn $45K, while low-performing listings earn $8K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Ashland?

Accepted Answer

Median Ashland home prices by size are 1-bedroom $66K, 2-bedroom $95K, 3-bedroom $145K, and 4+ bedroom $225K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Ashland?

Accepted Answer

Average occupancy in Ashland is 31%, producing RevPAR of $43 per available night.

Question 5

Are short-term rentals legal in Ashland?

Accepted Answer

Rules vary across Ashland. Ashland (WV): Lenient. No specific STR regulations or permit requirements. Operates under general business license and zoning rules. Minimal enforcement.
Huntington (WV): Lenient. Basic business license required. No STR-specific rules or owner-occupancy requirements. Light enforcement, mostly complaint-driven.
Charleston (WV): Moderate. Business license and registration required. Must comply with zoning and safety codes. Moderate enforcement through complaints and inspections. Verify requirements for the property's jurisdiction.

Question 6

Is the Ashland Airbnb and VRBO market oversaturated?

Accepted Answer

The Ashland Airbnb and VRBO market appears broadly balanced. Supply has grown 14% year-over-year, while RevPAR has increased 1%, showing no clear supply-demand imbalance.

Question 7

When is peak season for Airbnbs and VRBOs in Ashland?

Accepted Answer

RevPAR is highest in July and September; it is lowest in February and January.

Question 8

Which Airbnb and VRBO amenities matter most in Ashland?

Accepted Answer

The most common amenities are Parking (100%), Air Conditioning (99%), Internet (98%). The strongest positive revenue associations are Hot Tub (+26%), Bbq (+22%), Washing Machine (+17%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Ashland?

Accepted Answer

Average daily rate in Ashland is $183, up 19% year-over-year. Rates peak in July and are lowest in February.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Ashland?

Accepted Answer

Guests in Ashland book an average of 27 days in advance. Booking windows range from 24 days for 1-bedroom listings to 39 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Ashland?

Accepted Answer

Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 43% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Portsmouth & Ironton	$28.1K 44 listings	28.7% 44 listings
2.Pikeville Area	$29.1K 22 listings	25.7% 22 listings
3.Ashland Area	$20.6K 77 listings	18.0% 77 listings