Question 1

How many Airbnb and VRBO listings are in Ardmore?

Accepted Answer

Over the 12 months ending September 2026, the Ardmore market averaged 946 active Airbnb and VRBO listings, up 20% from a year earlier and up 221% over two years.

Question 2

How much do Airbnbs and VRBOs make in Ardmore?

Accepted Answer

An average Ardmore listing earns $25K/year. High-performing listings earn $55K, while low-performing listings earn $10K.

Question 3

How much does it cost to buy an Airbnb or VRBO property in Ardmore?

Accepted Answer

Median Ardmore home prices by size are 1-bedroom $102K, 2-bedroom $129K, 3-bedroom $242K, and 4+ bedroom $312K.

Question 4

What is the occupancy rate for Airbnb and VRBO in Ardmore?

Accepted Answer

Average occupancy in Ardmore is 25%, producing RevPAR of $55 per available night.

Question 5

Are short-term rentals legal in Ardmore?

Accepted Answer

Rules vary across Ardmore. Ardmore: Lenient. No specific STR regulations or permit requirements. Operates under standard business licensing and zoning rules. Minimal enforcement.
Durant: Lenient. No dedicated STR ordinance. Standard business license and tax compliance required. Light enforcement through complaints only.
Gainesville: Moderate. Business license required, zoning restrictions apply (residential zones limited). Some enforcement through code compliance and neighbor complaints, but not aggressive citywide monitoring. Verify requirements for the property's jurisdiction.

Question 6

Is the Ardmore Airbnb and VRBO market oversaturated?

Accepted Answer

The Ardmore Airbnb and VRBO market appears broadly balanced. Supply has grown 20% year-over-year, while RevPAR has increased 7%, showing no clear supply-demand imbalance.

Question 7

When is peak season for Airbnbs and VRBOs in Ardmore?

Accepted Answer

RevPAR is highest in July and June; it is lowest in February and January.

Question 8

Which Airbnb and VRBO amenities matter most in Ardmore?

Accepted Answer

The most common amenities are Air Conditioning (99%), TV (95%), Parking (95%). The strongest positive revenue associations are Washing Machine (+65%), Lake Access (+52%), Hot Tub (+43%).

Question 9

What is the average nightly rate for Airbnbs and VRBOs in Ardmore?

Accepted Answer

Average daily rate in Ardmore is $248, up 18% year-over-year. Rates peak in July and are lowest in February.

Question 10

How far in advance do guests book Airbnb and VRBO stays in Ardmore?

Accepted Answer

Guests in Ardmore book an average of 26 days in advance, down 8% from last year. Booking windows range from 22 days for 1-bedroom listings to 33 days for 4+ bedroom listings.

Question 11

Which days of the week perform best for Airbnbs and VRBOs in Ardmore?

Accepted Answer

Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 96% higher than weekday occupancy.

Question 12

How is gross yield calculated?

Accepted Answer

For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.

Neighborhood	Revenue (potential)	Gross yield
1.Ardmore and Surrounding Countryside	$32.7K 45 listings	19.0% 45 listings
2.Durant and Southern Bryan Corridor	$24.7K 42 listings	14.6% 42 listings
3.Western Lake Texoma	$26.9K 51 listings	9.6% 51 listings