Anamur

As of June 2026, Mersin, Adana, Tarsus, Alanya have 295 active Airbnb and VRBO listings. This represents a 56% decrease from the previous year.

The average Airbnb or VRBO in Mersin generates ₺283K per year. High-performing properties earn ₺831K/year, while low-performing properties earn ₺50K/year. This wide disparity highlights a significant performance gap, suggesting that current revenue potential is highly concentrated among a select group of listings rather than distributed evenly across the market.

Airbnb and VRBO can be profitable in Mersin. Average annual revenue is ₺283K with 17% occupancy. High-performing properties earn up to ₺831K/year. The sharp contrast between average and top-tier earnings indicates that market saturation is low, leaving ample room for specialized units to capture outsized returns despite modest average occupancy.

The average occupancy rate for Airbnbs and VRBOs in Mersin is 17%. This occupancy level, combined with an average nightly rate of ₺5K, results in a RevPAR (revenue per available room) of ₺595 per day.

3-bedroom properties demonstrate the strongest performance in Mersin, with annual revenue of ₺428K. These properties balance operating costs and rental demand most effectively in the Mersin market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Mersin area. Mersin: Lenient. No specific STR regulations or licensing requirements. Operates under general tourism and business rules. Minimal enforcement. Adana: Lenient. No dedicated STR framework. Standard business registration may apply. Light enforcement, hosts operate freely. Tarsus: Lenient. No specific STR regulations. Falls under general commercial rules. Minimal oversight or enforcement. Alanya: Moderate. Tourism license recommended for rentals. Municipality awareness growing but enforcement inconsistent. Most hosts operate informally. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Mersin Airbnb and VRBO market is currently showing balanced with strong demand conditions. Supply has declined 56% year-over-year, while RevPAR has increased 30%. This indicates healthy demand growth outpacing supply, signaling a tightening market where remaining inventory faces less direct competition for bookings.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 80% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (January-May) when gaining traction is harder.

The most common amenities in Mersin listings include: Washing Machine (100%), Air Conditioning (99%), Kitchen (99%), Tv (97%), Balcony (71%). Amenities that boost revenue the most include Bbq, Pets Allowed, Pool, with Bbq properties earning approximately 17% more (₺775K/year vs ₺663K/year).

Monthly estimated revenue per listing in Mersin over the last 12 months: May: ₺11K, June: ₺17K, July: ₺23K, August: ₺31K, September: ₺25K, October: ₺20K, November: ₺16K, December: ₺16K, January: ₺14K, February: ₺10K, March: ₺17K, April: ₺19K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Mersin is ₺5K, up 45% year-over-year. By property size: 1-bedroom properties average ₺3K/night, 2-bedroom properties average ₺5K/night, 3-bedroom properties average ₺7K/night, 4+ bedroom properties average ₺6K/night. Rates peak in August and are lowest in May.

Guests in Mersin book an average of 18 days in advance, down 30% from last year. By property size: 1-bedroom: 20 days, 2-bedroom: 17 days, 3-bedroom: 18 days, 4+ bedroom: 15 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Mersin Airbnb and VRBO market has seen the following changes: supply declined 56%, revenue per listing increased 30%, occupancy rose 6%, average nightly rates increased 45%, and lead time decreased 30%. These metrics reflect a shift toward a seller's market, where accelerated booking windows and higher pricing power suggest strong underlying demand.

In Mersin, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 16% higher occupancy than weekdays.