Târnăveni, RO
Part of the Târgu Mureș market area
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Overview
Annual Rev
RON35.1k
12 mo avg
↑22%
from prior 12 mo
Occupancy rate
34%
12 mo avg
↓2%
from prior 12 mo
Avg daily rate
RON261
12 mo avg
↑28%
from prior 12 mo
Lead time
18 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
RON73
12 mo avg
↑8%
from prior 12 mo
Methodology note: Figures reflect Târgu Mureș market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Washing Machine | — | +lei 13,937 | — | — |
| Heating | 🔒 8• (••%) | 🔒 +lei 8••• (+••%) | 🔒 lei 4•••• | 🔒 lei 3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.9 nights)
2 bedrooms (4.8 nights)
1 bedroom (4.1 nights)
Studio (2.5 nights)
Cleaning fee by bedroom
1 bedroom (RON 12)
3 bedrooms (RON 11)
2 bedrooms (RON 8)
Studio (RON 0)
Professional host share
Professionally managed (62%)
Independent hosts (38%)
Over the 12 months ending August 2026, the Târgu Mureș market averaged 204 active Airbnb and VRBO listings, down 11% from a year earlier and up 65% over two years.
An average Târgu Mureș listing earns lei30K/year. High-performing listings earn lei65K, while low-performing listings earn lei10K.
Average occupancy in Târgu Mureș is 27%, producing RevPAR of lei64 per available night.
3-bedroom listings generate the highest average annual revenue in Târgu Mureș, at lei52K.
Rules vary across Târgu Mureș. Târgu Mureș: Lenient. No specific STR regulations, general tourism registration with local authorities recommended. Minimal enforcement, hosts operate freely. Sighișoara: Lenient. Tourism classification helpful but not strictly required for occasional rentals. Light enforcement in historic center, minimal elsewhere. Sovata: Lenient. Tourist resort area with informal STR market. Registration as tourist accommodation suggested. Very light enforcement, widespread informal hosting. Verify requirements for the property's jurisdiction.
The Târgu Mureș Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 11% year-over-year, while RevPAR has increased 11%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in February and March.
The most common amenities are Kitchen (100%), TV (99%), Parking (96%). The strongest positive revenue associations are Washing Machine (+45%), Heating (+24%).
Average daily rate in Târgu Mureș is lei284, up 22% year-over-year. Rates peak in July and are lowest in February.
Guests in Târgu Mureș book an average of 18 days in advance, down 16% from last year. Booking windows range from 17 days for 1-bedroom listings to 39 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 28% higher than weekday occupancy.