Târgu Mureș

As of June 2026, Târgu Mureș, Sighișoara, Sovata have 208 active Airbnb and VRBO listings. This represents a 8% decrease from the previous year.

The average Airbnb or VRBO in Târgu Mureș generates lei26K per year. High-performing properties earn lei59K/year, while low-performing properties earn lei8K/year. Despite year-over-year supply declining 8.2%, revenue fell 12.6%, indicating demand is contracting faster than hosts are exiting—a sign of softening market conditions. The wide performance gap at 26% occupancy suggests significant variance in property appeal rather than broad market strength.

Airbnb and VRBO can be profitable in Târgu Mureș. Average annual revenue is lei26K with 26% occupancy. High-performing properties earn up to lei59K/year. Declining supply and revenue year-over-year suggest a contracting market, while the substantial gap between average and high-performer earnings indicates significant performance variance driven by property-level factors rather than broad market conditions.

The average occupancy rate for Airbnbs and VRBOs in Târgu Mureș is 26%. This occupancy level, combined with an average nightly rate of lei269, results in a RevPAR (revenue per available room) of lei54 per day.

3-bedroom properties demonstrate the strongest performance in Târgu Mureș, with annual revenue of lei38K. These properties balance operating costs and rental demand most effectively in the Târgu Mureș market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Târgu Mureș area. Târgu Mureș: Lenient. No specific STR regulations beyond standard business registration. Minimal enforcement, hosts operate freely. Sighișoara: Lenient. Tourist accommodation registration with local authorities recommended but rarely enforced. Hosts operate without significant oversight. Sovata: Lenient. Basic tourism registration exists but enforcement minimal. Resort town culture accepts informal rentals, hosts operate with little restriction. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Târgu Mureș Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 8% year-over-year, while RevPAR has decreased 13%. This indicates balanced supply-demand dynamics. The wider gap between average ($26,146) and high-performing ($59,411) revenue suggests differentiated market performance, while 26% occupancy reflects modest demand absorption despite reduced supply.

Launch around April, 2-3 months before peak fall season (July peaks). This pre-peak timing lets you build reviews when competition is -11% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (January-February) when gaining traction is harder.

The most common amenities in Târgu Mureș listings include: Tv (99%), Kitchen (99%), Washing Machine (88%), Heating (86%), Air Conditioning (74%). Amenities that boost revenue the most include Washing Machine, Internet, Ev Charger, with Washing Machine properties earning approximately 25% more (lei48K/year vs lei38K/year).

Monthly estimated revenue per listing in Târgu Mureș over the last 12 months: May: lei2K, June: lei2K, July: lei2K, August: lei2K, September: lei2K, October: lei2K, November: lei2K, December: lei2K, January: lei1K, February: lei929, March: lei1K, April: lei2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Târgu Mureș is lei269, up 20% year-over-year. By property size: 1-bedroom properties average lei237/night, 2-bedroom properties average lei303/night, 3-bedroom properties average lei330/night. Rates peak in April and are lowest in May.

Guests in Târgu Mureș book an average of 18 days in advance, down 31% from last year. By property size: 1-bedroom: 17 days, 2-bedroom: 20 days, 3-bedroom: 25 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Târgu Mureș Airbnb and VRBO market has seen the following changes: supply declined 8%, revenue per listing decreased 13%, occupancy fell 12%, average nightly rates increased 20%, and lead time decreased 31%. The sharp rate increase amid falling occupancy suggests hosts are competing for fewer bookings rather than capitalizing on demand strength, while the substantial gap between average ($26,146) and high-performing listings ($59,411) indicates market bifurcation favoring differentiated properties.

In Târgu Mureș, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Wednesday. Weekends show 28% higher occupancy than weekdays.