Sovata, RO
Part of the Târgu Mureș market area
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Overview
Annual Rev
RON35.7k
12 mo avg
↑23%
from prior 12 mo
Occupancy rate
34%
12 mo avg
↓1%
from prior 12 mo
Avg daily rate
RON263
12 mo avg
↑25%
from prior 12 mo
Lead time
18 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
RON74
12 mo avg
↑11%
from prior 12 mo
Methodology note: Figures reflect Târgu Mureș market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| EV Charger | — | +lei 17,375 | — | — |
| Washing Machine | 🔒 9• (••%) | 🔒 +lei 1•••• (+••%) | 🔒 lei 4•••• | 🔒 lei 3•••• |
| Parking | 🔒 9• (••%) | 🔒 +lei 9••• (+••%) | 🔒 lei 4•••• | 🔒 lei 3•••• |
| Heating | 🔒 9• (••%) | 🔒 +lei 5••• (+••%) | 🔒 lei 4•••• | 🔒 lei 3•••• |
| Internet | 🔒 1•• (••%) | 🔒 +lei 4••• (+••%) | 🔒 lei 4•••• | 🔒 lei 4•••• |
| Air conditioning | 🔒 7• (••%) | 🔒 +lei 8•• (+•%) | 🔒 lei 4•••• | 🔒 lei 4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (10.2 nights)
3 bedrooms (4.8 nights)
1 bedroom (4.2 nights)
2 bedrooms (3.2 nights)
Studio (2.5 nights)
Cleaning fee by bedroom
1 bedroom (RON 12)
3 bedrooms (RON 11)
2 bedrooms (RON 5)
Studio (RON 0)
4+ bedrooms (RON 0)
Professional host share
Professionally managed (52%)
Independent hosts (48%)
Over the 12 months ending September 2026, the Târgu Mureș market averaged 204 active Airbnb and VRBO listings, down 10% from a year earlier and up 65% over two years.
An average Târgu Mureș listing earns lei31K/year. High-performing listings earn lei66K, while low-performing listings earn lei11K.
Average occupancy in Târgu Mureș is 28%, producing RevPAR of lei66 per available night.
3-bedroom listings generate the highest average annual revenue in Târgu Mureș, at lei54K.
Rules vary across Târgu Mureș. Târgu Mureș: Lenient. No specific STR regulations beyond standard tourist accommodation registration with local authorities. Minimal enforcement, hosts operate freely. Sighișoara: Lenient. Basic registration required for tourist accommodations. Light oversight, mainly focused on historic center properties. Limited enforcement. Sovata: Lenient. Tourist resort area with minimal STR restrictions. Registration with local tourism office expected but enforcement is light. Hosts operate with little intervention. Verify requirements for the property's jurisdiction.
The Târgu Mureș Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 10% year-over-year, while RevPAR has increased 19%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in February and March.
The most common amenities are Kitchen (100%), TV (98%), Internet (95%). The strongest positive revenue associations are Washing Machine (+34%), Parking (+25%), Heating (+14%).
Average daily rate in Târgu Mureș is lei287, up 22% year-over-year. Rates peak in July and are lowest in February.
Guests in Târgu Mureș book an average of 18 days in advance, down 12% from last year. Booking windows range from 17 days for 1-bedroom listings to 37 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 30% higher than weekday occupancy.