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As of June 2026, Cluj-Napoca, Turda, Alba Iulia have 1,244 active Airbnb and VRBO listings. This represents a 9% decrease from the previous year.

The average Airbnb or VRBO in Cluj-Napoca generates lei54K per year. High-performing properties earn lei126K/year, while low-performing properties earn lei15K/year. This massive revenue spread suggests that market rewards are highly concentrated, indicating significant variance in how effectively different assets capture the existing 34% occupancy potential.

Airbnb and VRBO can be profitable in Cluj-Napoca. Average annual revenue is lei54K with 34% occupancy. High-performing properties earn up to lei126K/year. The delta between average and high performance demonstrates that top-tier assets are operating at substantially higher utilization or rate capture levels than the broader market average.

The average occupancy rate for Airbnbs and VRBOs in Cluj-Napoca is 34%. This occupancy level, combined with an average nightly rate of lei412, results in a RevPAR (revenue per available room) of lei112 per day.

4+ bedroom properties demonstrate the strongest performance in Cluj-Napoca, with annual revenue of lei103K. These properties balance operating costs and rental demand most effectively in the Cluj-Napoca market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Cluj-Napoca area. Cluj-Napoca: Lenient. Registration with tax authority required, tourism license from City Hall. Minimal enforcement, many operate informally. Turda: Lenient. Basic business registration and tax compliance needed. Very light enforcement, informal rentals common. Alba Iulia: Lenient. Tourism classification certificate and fiscal registration required. Minimal enforcement, compliance varies widely. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Cluj-Napoca Airbnb and VRBO market is currently showing balanced with strong demand conditions. Supply has declined 9% year-over-year, while RevPAR has increased 14%. This indicates healthy demand growth outpacing supply, as the contraction in listings allows remaining operators to command higher returns in a leaner competitive landscape.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 20% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-May) when gaining traction is harder.

The most common amenities in Cluj-Napoca listings include: Kitchen (98%), Tv (94%), Heating (94%), Washing Machine (77%), Air Conditioning (63%). Amenities that boost revenue the most include Bbq, Hot Tub, Pets Allowed, with Bbq properties earning approximately 133% more (lei152K/year vs lei65K/year).

Monthly estimated revenue per listing in Cluj-Napoca over the last 12 months: May: lei3K, June: lei3K, July: lei4K, August: lei4K, September: lei3K, October: lei4K, November: lei4K, December: lei4K, January: lei3K, February: lei3K, March: lei3K, April: lei4K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Cluj-Napoca is lei412, up 31% year-over-year. By property size: 1-bedroom properties average lei326/night, 2-bedroom properties average lei535/night, 3-bedroom properties average lei1K/night, 4+ bedroom properties average lei1K/night. Rates peak in December and are lowest in May.

Guests in Cluj-Napoca book an average of 21 days in advance, down 24% from last year. By property size: 1-bedroom: 19 days, 2-bedroom: 22 days, 3-bedroom: 27 days, 4+ bedroom: 33 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Cluj-Napoca Airbnb and VRBO market has seen the following changes: supply declined 9%, revenue per listing increased 14%, occupancy fell 4%, average nightly rates increased 31%, and lead time decreased 24%. This shift shows a pivot toward higher-margin, shorter-lead bookings, suggesting that supply constraints are driving pricing power despite softer volume.

In Cluj-Napoca, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 36% higher occupancy than weekdays.