Tonatico, MX
Part of the Malinalco market area
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Overview
Annual Rev
MX$441.9k
12 mo avg
↓0%
from prior 12 mo
Occupancy rate
23%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
MX$4,466
12 mo avg
↑18%
from prior 12 mo
Lead time
20 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
MX$972
12 mo avg
↓3%
from prior 12 mo
Methodology note: Figures reflect Malinalco market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Heating | — | +$978,162 | — | — |
| Pool | 🔒 5• (••%) | 🔒 +$7••••• (+•••%) | 🔒 $1•••••• | 🔒 $5••••• |
| Hot Tub | 🔒 1• (••%) | 🔒 +$5••••• (+••%) | 🔒 $1•••••• | 🔒 $1•••••• |
| Barbecue | 🔒 4• (••%) | 🔒 +$5••••• (+••%) | 🔒 $1•••••• | 🔒 $7••••• |
| Pets Allowed | 🔒 4• (••%) | 🔒 +$3••••• (+••%) | 🔒 $1•••••• | 🔒 $9••••• |
| Internet | 🔒 5• (••%) | 🔒 +$1••••• (+••%) | 🔒 $1•••••• | 🔒 $1•••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (7.2 nights)
2 bedrooms (3.8 nights)
3 bedrooms (3.5 nights)
4+ bedrooms (3.0 nights)
Cleaning fee by bedroom
4+ bedrooms (MX$40)
3 bedrooms (MX$36)
2 bedrooms (MX$26)
1 bedroom (MX$19)
Professional host share
Independent hosts (83%)
Professionally managed (17%)
Over the 12 months ending September 2026, the Malinalco market averaged 440 active Airbnb and VRBO listings, up 4% from a year earlier and up 60% over two years.
An average Malinalco listing earns $276K/year. High-performing listings earn $916K, while low-performing listings earn $84K.
Average occupancy in Malinalco is 17%, producing RevPAR of $636 per available night.
4+ bedroom listings generate the highest average annual revenue in Malinalco, at $561K.
Rules vary across Malinalco. I don't have reliable data on short-term rental regulations or enforcement practices for these specific municipalities in Mexico State (Malinalco, Tenancingo, Ixtapan de la Sal). These smaller Mexican towns likely have minimal formal STR frameworks, but I cannot verify actual permit requirements, occupancy rules, or enforcement reality without access to current local ordinances and on-the-ground enforcement information. I recommend contacting municipal offices directly for accurate regulatory details. Verify requirements for the property's jurisdiction.
The Malinalco Airbnb and VRBO market appears broadly balanced. Supply has grown 4% year-over-year, while RevPAR has increased 16%, showing no clear supply-demand imbalance.
RevPAR is highest in April and May; it is lowest in October and September.
The most common amenities are Kitchen (100%), Parking (97%), Internet (89%). The strongest positive revenue associations are Pool (+143%), Heating (+92%), Air Conditioning (+74%).
Average daily rate in Malinalco is $4K, up 22% year-over-year. Rates peak in May and are lowest in September.
Guests in Malinalco book an average of 22 days in advance, down 9% from last year. Booking windows range from 18 days for 1-bedroom listings to 26 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 112% higher than weekday occupancy.