Tonatico, MX
Part of the Malinalco market area
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Annual revenue (actual)
MX$441.9k
12 mo avg
↓0%
from prior 12 mo
Occupancy rate
23%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
MX$4,466
12 mo avg
↑18%
from prior 12 mo
Lead time
20 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
MX$972
12 mo avg
↓3%
from prior 12 mo
Methodology note: Figures reflect Malinalco market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Heating | — | +$978,162 | — | — |
| Pool | 🔒 5• (••%) | 🔒 +$7••••• (+•••%) | 🔒 $1•••••• | 🔒 $5••••• |
| Hot Tub | 🔒 1• (••%) | 🔒 +$5••••• (+••%) | 🔒 $1•••••• | 🔒 $1•••••• |
| Barbecue | 🔒 4• (••%) | 🔒 +$5••••• (+••%) | 🔒 $1•••••• | 🔒 $7••••• |
| Pets Allowed | 🔒 4• (••%) | 🔒 +$3••••• (+••%) | 🔒 $1•••••• | 🔒 $9••••• |
| Internet | 🔒 5• (••%) | 🔒 +$1••••• (+••%) | 🔒 $1•••••• | 🔒 $1•••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (7.2 nights)
2 bedrooms (3.8 nights)
3 bedrooms (3.5 nights)
4+ bedrooms (3.0 nights)
Cleaning fee by bedroom
4+ bedrooms (MX$40)
3 bedrooms (MX$36)
2 bedrooms (MX$26)
1 bedroom (MX$19)
Professional host share
Independent hosts (83%)
Professionally managed (17%)
Over the 12 months ending September 2026, the Malinalco market averaged 440 active Airbnb and VRBO listings, up 4% from a year earlier and up 60% over two years.
An average Malinalco listing earns $276K/year. High-performing listings earn $916K, while low-performing listings earn $84K.
Average occupancy in Malinalco is 17%, producing RevPAR of $636 per available night.
4+ bedroom listings generate the highest average annual revenue in Malinalco, at $561K.
Rules vary across Malinalco. I don't have reliable data on short-term rental regulations or enforcement practices for these specific municipalities in Mexico State (Malinalco, Tenancingo, Ixtapan de la Sal). These smaller Mexican towns likely have minimal formal STR frameworks, but I cannot verify actual permit requirements, occupancy rules, or enforcement reality without access to current local ordinances and on-the-ground enforcement information. I recommend contacting municipal offices directly for accurate regulatory details. Verify requirements for the property's jurisdiction.
The Malinalco Airbnb and VRBO market appears broadly balanced. Supply has grown 4% year-over-year, while RevPAR has increased 16%, showing no clear supply-demand imbalance.
RevPAR is highest in April and May; it is lowest in October and September.
The most common amenities are Kitchen (100%), Parking (97%), Internet (89%). The strongest positive revenue associations are Pool (+143%), Heating (+92%), Air Conditioning (+74%).
Average daily rate in Malinalco is $4K, up 22% year-over-year. Rates peak in May and are lowest in September.
Guests in Malinalco book an average of 22 days in advance, down 9% from last year. Booking windows range from 18 days for 1-bedroom listings to 26 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 112% higher than weekday occupancy.
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