Malinalco

As of June 2026, Malinalco, Tenancingo, Ixtapan de la Sal have 419 active Airbnb and VRBO listings. This represents a 5% decrease from the previous year.

The average Airbnb or VRBO in Malinalco generates $257K per year. High-performing properties earn $822K/year, while low-performing properties earn $73K/year. Despite declining supply, flat revenue signals market saturation at low occupancy (17%), suggesting intense competition where top-tier properties capture disproportionate share while most listings underperform.

Airbnb and VRBO can be profitable in Malinalco. Average annual revenue is $257K with 17% occupancy. High-performing properties earn up to $821K/year. Declining supply and flat revenue suggest a stabilizing market with limited new competition, though the significant gap between average and top performers indicates success depends on differentiation within a relatively constrained demand environment.

The average occupancy rate for Airbnbs and VRBOs in Malinalco is 17%. This occupancy level, combined with an average nightly rate of $4K, results in a RevPAR (revenue per available room) of $584 per day.

4+ bedroom properties demonstrate the strongest performance in Malinalco, with annual revenue of $511K. These properties balance operating costs and rental demand most effectively in the Malinalco market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Malinalco area. I don't have reliable data on short-term rental regulations or enforcement realities for these specific municipalities in Mexico State (Malinalco, Tenancingo, Ixtapan de la Sal). These smaller Mexican towns typically have minimal formal STR frameworks, but local requirements vary and enforcement information isn't publicly documented. I recommend contacting each municipality's tourism or licensing office (Dirección de Turismo) directly for current requirements and practical enforcement levels. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Malinalco Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 5% year-over-year, while RevPAR has decreased 3%. This indicates balanced supply-demand dynamics. The wide gap between average revenue ($257K) and top performers ($821K) suggests significant performance variance, while the 17% occupancy rate reflects a market where differentiation and pricing strategy substantially influence outcomes.

Launch around January, 2-3 months before peak spring season (April peaks). This pre-peak timing lets you build reviews when competition is -14% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-October) when gaining traction is harder.

The most common amenities in Malinalco listings include: Kitchen (100%), Tv (80%), Pool (78%), Bbq (74%), Pets Allowed (74%). Amenities that boost revenue the most include Pool, Hot Tub, Bbq, with Pool properties earning approximately 124% more ($975K/year vs $436K/year).

Monthly estimated revenue per listing in Malinalco over the last 12 months: May: $16K, June: $12K, July: $18K, August: $17K, September: $15K, October: $13K, November: $17K, December: $25K, January: $17K, February: $13K, March: $22K, April: $28K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Malinalco is $4K, up 15% year-over-year. By property size: 1-bedroom properties average $2K/night, 2-bedroom properties average $2K/night, 3-bedroom properties average $4K/night, 4+ bedroom properties average $7K/night. Rates peak in April and are lowest in June.

Guests in Malinalco book an average of 22 days in advance, down 15% from last year. By property size: 1-bedroom: 18 days, 2-bedroom: 20 days, 3-bedroom: 22 days, 4+ bedroom: 27 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Malinalco Airbnb and VRBO market has seen the following changes: supply declined 5%, revenue per listing decreased 3%, occupancy fell 14%, average nightly rates increased 15%, and lead time decreased 15%. The 14% occupancy drop despite rate increases suggests demand weakened faster than supply, signaling a buyer's market. The wide gap between average revenue ($257K) and top performers ($821K) indicates significant performance variance, reflecting unequal competitive positioning.

In Malinalco, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 100% higher occupancy than weekdays.