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As of June 2026, Puerto Peñasco, Rocky Point have 4,080 active Airbnb and VRBO listings. This represents a 1% decrease from the previous year.

The average Airbnb or VRBO in Puerto Peñasco generates $412K per year. High-performing properties earn $912K/year, while low-performing properties earn $139K/year. This massive revenue spread suggests that market outcomes are highly polarized, with top-tier assets capturing significantly more value than the average unit in a landscape where total revenue is currently contracting.

Airbnb and VRBO can be profitable in Puerto Peñasco. Average annual revenue is $412K with 20% occupancy. High-performing properties earn up to $912K/year. With occupancy at 20% and supply holding steady, the significant gap between average and high-earning units highlights that profitability is driven more by asset-specific performance than by general market buoyancy.

The average occupancy rate for Airbnbs and VRBOs in Puerto Peñasco is 20%. This occupancy level, combined with an average nightly rate of $5K, results in a RevPAR (revenue per available room) of $957 per day.

4+ bedroom properties demonstrate the strongest performance in Puerto Peñasco, with annual revenue of $710K. These properties balance operating costs and rental demand most effectively in the Puerto Peñasco market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Puerto Peñasco area. Puerto Peñasco (Rocky Point): Lenient. No specific short-term rental permits or registration required at municipal level. Must register business with Mexican tax authority (SAT) and obtain RFC number for tax purposes. No owner-occupancy rules or density limits. Enforcement minimal - many operate informally without proper tax registration. Popular tourist destination with established vacation rental market operating with little regulatory oversight. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Puerto Peñasco Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 1% year-over-year, while RevPAR has decreased 4%. This indicates balanced supply-demand dynamics. The slight contraction in both supply and revenue suggests the market is adjusting to lower demand without creating an oversupply glut.

Launch around April, 2-3 months before peak spring season (July peaks). This pre-peak timing lets you build reviews when competition is -16% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-January) when gaining traction is harder.

The most common amenities in Puerto Peñasco listings include: Air Conditioning (99%), Kitchen (95%), Washing Machine (83%), Balcony (79%), Tv (69%). Amenities that boost revenue the most include Pool, Hot Tub, Washing Machine, with Pool properties earning approximately 13% more ($739K/year vs $655K/year).

Monthly estimated revenue per listing in Puerto Peñasco over the last 12 months: May: $34K, June: $44K, July: $49K, August: $29K, September: $22K, October: $35K, November: $21K, December: $14K, January: $11K, February: $12K, March: $40K, April: $39K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Puerto Peñasco is $5K, up 12% year-over-year. By property size: 1-bedroom properties average $3K/night, 2-bedroom properties average $4K/night, 3-bedroom properties average $6K/night, 4+ bedroom properties average $9K/night. Rates peak in March and are lowest in January.

Guests in Puerto Peñasco book an average of 32 days in advance, down 18% from last year. By property size: 1-bedroom: 25 days, 2-bedroom: 30 days, 3-bedroom: 36 days, 4+ bedroom: 42 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Puerto Peñasco Airbnb and VRBO market has seen the following changes: supply declined 1%, revenue per listing decreased 4%, occupancy fell 9%, average nightly rates increased 12%, and lead time decreased 18%. These shifts show that while hosts are pushing higher rates, the resulting drop in occupancy and shorter booking windows signal increased consumer price sensitivity.

In Puerto Peñasco, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Wednesday. Weekends show 104% higher occupancy than weekdays.