Navojoa, MX
Part of the Ciudad Obregón market area
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Overview
Annual Rev
MX$127.1k
12 mo avg
↑10%
from prior 12 mo
Occupancy rate
27%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
MX$1,113
12 mo avg
↑30%
from prior 12 mo
Lead time
14 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
MX$270
12 mo avg
↑1%
from prior 12 mo
Methodology note: Figures reflect Ciudad Obregón market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +$563,960 | — | — |
| Barbecue | 🔒 3• (••%) | 🔒 +$2••••• (+•••%) | 🔒 $4••••• | 🔒 $1••••• |
| Heating | 🔒 1• (••%) | 🔒 +$1••••• (+••%) | 🔒 $4••••• | 🔒 $2••••• |
| Pets Allowed | 🔒 4• (••%) | 🔒 +$1••••• (+•••%) | 🔒 $3••••• | 🔒 $1••••• |
| Parking | 🔒 9• (••%) | 🔒 +$1••••• (+•••%) | 🔒 $2••••• | 🔒 $1••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (6.5 nights)
2 bedrooms (5.4 nights)
3 bedrooms (5.2 nights)
Studio (4.2 nights)
4+ bedrooms (3.3 nights)
Cleaning fee by bedroom
4+ bedrooms (MX$35)
3 bedrooms (MX$21)
2 bedrooms (MX$15)
Studio (MX$14)
1 bedroom (MX$13)
Professional host share
Independent hosts (59%)
Professionally managed (41%)
Over the 12 months ending August 2026, the Ciudad Obregón market averaged 400 active Airbnb and VRBO listings, up 9% from a year earlier and up 52% over two years.
An average Ciudad Obregón listing earns $93K/year. High-performing listings earn $312K, while low-performing listings earn $29K.
Average occupancy in Ciudad Obregón is 19%, producing RevPAR of $205 per available night.
3-bedroom listings generate the highest average annual revenue in Ciudad Obregón, at $194K.
Rules vary across Ciudad Obregón. Ciudad Obregón: Lenient. No specific STR regulations or registration system. Operates under general business rules. Minimal enforcement, hosts operate freely. Guaymas: Lenient. Basic business permit recommended but rarely required. No STR-specific rules or caps. Very light enforcement, widespread informal operations. San Carlos: Lenient. Tourist zone with minimal STR oversight. General business registration exists but enforcement is light. Many hosts operate informally without issues. Verify requirements for the property's jurisdiction.
The Ciudad Obregón Airbnb and VRBO market appears broadly balanced. Supply has grown 9% year-over-year, while RevPAR has increased 20%, showing no clear supply-demand imbalance.
RevPAR is highest in April and July; it is lowest in February and September.
The most common amenities are Air Conditioning (100%), Kitchen (99%), Internet (98%). The strongest positive revenue associations are Pool (+278%), Bbq (+149%), Parking (+90%).
Average daily rate in Ciudad Obregón is $1K, up 37% year-over-year. Rates peak in October and are lowest in December.
Guests in Ciudad Obregón book an average of 15 days in advance, down 13% from last year. Booking windows range from 13 days for 1-bedroom listings to 20 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 43% higher than weekday occupancy.