Navojoa, MX
Part of the Ciudad Obregón market area
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Annual revenue (actual)
MX$126.3k
12 mo avg
↑8%
from prior 12 mo
Occupancy rate
27%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
MX$1,106
12 mo avg
↑23%
from prior 12 mo
Lead time
14 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
MX$270
12 mo avg
↑1%
from prior 12 mo
Methodology note: Figures reflect Ciudad Obregón market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +$307,780 | — | — |
| Barbecue | 🔒 3• (••%) | 🔒 +$1••••• (+•••%) | 🔒 $3••••• | 🔒 $1••••• |
| Pets Allowed | 🔒 3• (••%) | 🔒 +$1••••• (+•••%) | 🔒 $3••••• | 🔒 $1••••• |
| Heating | 🔒 1• (••%) | 🔒 +$9•••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
| Parking | 🔒 1•• (••%) | 🔒 +$8•••• (+••%) | 🔒 $2••••• | 🔒 $1••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (7.0 nights)
2 bedrooms (4.5 nights)
3 bedrooms (4.4 nights)
Studio (4.0 nights)
4+ bedrooms (3.2 nights)
Cleaning fee by bedroom
4+ bedrooms (MX$28)
2 bedrooms (MX$15)
Studio (MX$14)
3 bedrooms (MX$13)
1 bedroom (MX$12)
Professional host share
Independent hosts (61%)
Professionally managed (39%)
Over the 12 months ending September 2026, the Ciudad Obregón market averaged 406 active Airbnb and VRBO listings, up 12% from a year earlier and up 55% over two years.
An average Ciudad Obregón listing earns $93K/year. High-performing listings earn $315K, while low-performing listings earn $30K.
Average occupancy in Ciudad Obregón is 19%, producing RevPAR of $207 per available night.
3-bedroom listings generate the highest average annual revenue in Ciudad Obregón, at $195K.
Rules vary across Ciudad Obregón. Ciudad Obregón: Lenient. No specific STR regulations or permits required. Operates under general business rules. Minimal enforcement, hosts operate freely. Guaymas: Lenient. Basic business registration suggested but rarely enforced. No STR-specific rules or caps. Light oversight, many informal rentals. San Carlos: Lenient. Tourist zone with relaxed approach. Business permit recommended but not strictly required. Minimal enforcement, thriving informal rental market common. Verify requirements for the property's jurisdiction.
The Ciudad Obregón Airbnb and VRBO market appears broadly balanced. Supply has grown 12% year-over-year, while RevPAR has increased 20%, showing no clear supply-demand imbalance.
RevPAR is highest in April and July; it is lowest in February and January.
The most common amenities are Air Conditioning (100%), Kitchen (99%), Internet (99%). The strongest positive revenue associations are Pool (+152%), Bbq (+108%), Pets Allowed (+63%).
Average daily rate in Ciudad Obregón is $1K, up 31% year-over-year. Rates peak in October and are lowest in December.
Guests in Ciudad Obregón book an average of 15 days in advance, down 9% from last year. Booking windows range from 13 days for 1-bedroom listings to 21 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 42% higher than weekday occupancy.
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