Ciudad Obregón

As of June 2026, Ciudad Obregón, Guaymas, San Carlos have 373 active Airbnb and VRBO listings. This represents a 2% decrease from the previous year.

The average Airbnb or VRBO in Ciudad Obregón generates $83K per year. High-performing properties earn $260K/year, while low-performing properties earn $26K/year. Declining supply coupled with modest revenue growth suggests a contracting market where the 18% occupancy rate leaves significant capacity, indicating competition remains relatively low despite the performance gap widening between top and average performers.

Airbnb and VRBO can be profitable in Ciudad Obregón. Average annual revenue is $83K with 18% occupancy. High-performing properties earn up to $260K/year. Declining supply paired with flat revenue suggests a stabilizing market with limited new competition, though the substantial gap between average and top performers indicates significant performance variance across the market.

The average occupancy rate for Airbnbs and VRBOs in Ciudad Obregón is 18%. This occupancy level, combined with an average nightly rate of $1K, results in a RevPAR (revenue per available room) of $183 per day.

3-bedroom properties demonstrate the strongest performance in Ciudad Obregón, with annual revenue of $166K. These properties balance operating costs and rental demand most effectively in the Ciudad Obregón market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Ciudad Obregón area. Ciudad Obregón: Lenient. No specific short-term rental regulations. Operates under general business rules. Minimal enforcement, hosts operate freely. Guaymas: Lenient. Basic business permit recommended but rarely required. No STR-specific rules. Very light enforcement, most hosts operate informally. San Carlos: Lenient. Tourism zone with informal rental market. Business registration suggested but not enforced. Hosts operate openly without permits, minimal oversight. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Ciudad Obregón Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 2% year-over-year, while RevPAR has increased 3%. This indicates balanced supply-demand dynamics. The wide gap between average revenue ($82,753) and high performers ($260,234) suggests significant performance variance across properties, while the 18% occupancy rate reflects a market where supply and demand are relatively aligned but with substantial differentiation among listings.

Launch around January, 2-3 months before peak winter season (April peaks). This pre-peak timing lets you build reviews when competition is -21% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-May) when gaining traction is harder.

The most common amenities in Ciudad Obregón listings include: Air Conditioning (100%), Kitchen (99%), Tv (92%), Parking (59%), Washing Machine (54%). Amenities that boost revenue the most include Pool, Bbq, Heating, with Pool properties earning approximately 218% more ($563K/year vs $177K/year).

Monthly estimated revenue per listing in Ciudad Obregón over the last 12 months: May: $3K, June: $3K, July: $6K, August: $6K, September: $5K, October: $6K, November: $6K, December: $8K, January: $6K, February: $4K, March: $6K, April: $8K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Ciudad Obregón is $1K, up 32% year-over-year. By property size: 1-bedroom properties average $762/night, 2-bedroom properties average $1K/night, 3-bedroom properties average $2K/night. Rates peak in October and are lowest in June.

Guests in Ciudad Obregón book an average of 15 days in advance, down 17% from last year. By property size: 1-bedroom: 13 days, 2-bedroom: 14 days, 3-bedroom: 21 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Ciudad Obregón Airbnb and VRBO market has seen the following changes: supply declined 2%, revenue per listing increased 3%, occupancy fell 14%, average nightly rates increased 32%, and lead time decreased 17%. The sharp rate increase amid falling occupancy suggests hosts are pricing aggressively to offset lower booking volume, while the substantial revenue gap between top performers ($260K) and average listings ($83K) indicates significant performance stratification.

In Ciudad Obregón, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 45% higher occupancy than weekdays.