Hermosillo, MX
Part of the Hermosillo market area
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Annual revenue (actual)
MX$171.2k
12 mo avg
↓0%
from prior 12 mo
Occupancy rate
31%
12 mo avg
↓10%
from prior 12 mo
Avg daily rate
MX$1,193
12 mo avg
↑31%
from prior 12 mo
Lead time
15 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
MX$363
12 mo avg
↓1%
from prior 12 mo
Methodology note: Figures reflect Hermosillo market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | — | +$212,701 | — | — |
| Pool | 🔒 6• (••%) | 🔒 +$2••••• (+•••%) | 🔒 $3••••• | 🔒 $1••••• |
| Gym | 🔒 3• (•%) | 🔒 +$1••••• (+•••%) | 🔒 $3••••• | 🔒 $1••••• |
| Heating | 🔒 8• (••%) | 🔒 +$7•••• (+••%) | 🔒 $2••••• | 🔒 $1••••• |
| TV | 🔒 4•• (••%) | 🔒 +$5•••• (+••%) | 🔒 $1••••• | 🔒 $1••••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +$4•••• (+••%) | 🔒 $2••••• | 🔒 $1••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (5.2 nights)
1 bedroom (4.8 nights)
3 bedrooms (4.7 nights)
4+ bedrooms (4.3 nights)
Studio (3.8 nights)
Cleaning fee by bedroom
4+ bedrooms (MX$36)
3 bedrooms (MX$32)
2 bedrooms (MX$19)
Studio (MX$13)
1 bedroom (MX$13)
Professional host share
Professionally managed (68%)
Independent hosts (32%)
Over the 12 months ending September 2026, the Hermosillo market averaged 1,335 active Airbnb and VRBO listings, up 19% from a year earlier and up 87% over two years.
An average Hermosillo listing earns $166K/year. High-performing listings earn $562K, while low-performing listings earn $55K.
Average occupancy in Hermosillo is 23%, producing RevPAR of $361 per available night.
4+ bedroom listings generate the highest average annual revenue in Hermosillo, at $750K.
Rules vary across Hermosillo. Hermosillo: Lenient. No specific STR regulations or registration system. Operates under general business rules. Minimal enforcement, hosts list freely. Bahía de Kino: Lenient. No formal STR permits required. Tourism-friendly beach town with minimal oversight. Hosts operate without restrictions. San Carlos: Lenient. No dedicated STR licensing or caps. Tourist destination with informal rental market. Light enforcement, properties listed openly on platforms. Verify requirements for the property's jurisdiction.
The Hermosillo Airbnb and VRBO market appears broadly balanced. Supply has grown 19% year-over-year, while RevPAR has increased 11%, showing no clear supply-demand imbalance.
RevPAR is highest in July and May; it is lowest in February and January.
The most common amenities are Internet (100%), Air Conditioning (100%), Kitchen (98%). The strongest positive revenue associations are Bbq (+144%), Pool (+123%), Gym (+72%).
Average daily rate in Hermosillo is $2K, up 30% year-over-year. Rates peak in July and are lowest in November.
Guests in Hermosillo book an average of 15 days in advance, down 12% from last year. Booking windows range from 13 days for 1-bedroom listings to 30 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 57% higher than weekday occupancy.
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