Hermosillo
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Overview
Annual Rev
MX$169.5k
12 mo avg
↓1%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓12%
from prior 12 mo
Avg daily rate
MX$1,150
12 mo avg
↑36%
from prior 12 mo
Lead time
15 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
MX$355
12 mo avg
↓4%
from prior 12 mo
Methodology note: Figures reflect Hermosillo market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +$236,604 | — | — |
| Barbecue | 🔒 1•• (••%) | 🔒 +$2••••• (+•••%) | 🔒 $3••••• | 🔒 $1••••• |
| Gym | 🔒 3• (•%) | 🔒 +$2••••• (+•••%) | 🔒 $3••••• | 🔒 $1••••• |
| Heating | 🔒 8• (••%) | 🔒 +$7•••• (+••%) | 🔒 $2••••• | 🔒 $1••••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +$3•••• (+••%) | 🔒 $2••••• | 🔒 $1••••• |
| TV | 🔒 4•• (••%) | 🔒 +$6••• (+•%) | 🔒 $1••••• | 🔒 $1••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.0 nights)
2 bedrooms (4.8 nights)
3 bedrooms (4.8 nights)
4+ bedrooms (4.4 nights)
Cleaning fee by bedroom
3 bedrooms (MX$57)
4+ bedrooms (MX$39)
2 bedrooms (MX$19)
1 bedroom (MX$13)
Professional host share
Professionally managed (76%)
Independent hosts (24%)
Over the 12 months ending August 2026, the Hermosillo market averaged 1,309 active Airbnb and VRBO listings, up 16% from a year earlier and up 83% over two years.
An average Hermosillo listing earns $163K/year. High-performing listings earn $553K, while low-performing listings earn $53K.
Average occupancy in Hermosillo is 22%, producing RevPAR of $351 per available night.
4+ bedroom listings generate the highest average annual revenue in Hermosillo, at $739K.
Rules vary across Hermosillo. Hermosillo: Lenient. No specific STR regulations or permits required. Operates under general business rules. Minimal enforcement, hosts operate freely. Bahía de Kino: Lenient. No formal STR licensing system. Some properties register as tourist accommodations voluntarily. Very light enforcement in this beach community. San Carlos: Lenient. No dedicated STR permits required. General tourism registration optional. Minimal enforcement, large vacation rental market operates informally. Verify requirements for the property's jurisdiction.
The Hermosillo Airbnb and VRBO market appears broadly balanced. Supply has grown 16% year-over-year, while RevPAR has increased 7%, showing no clear supply-demand imbalance.
RevPAR is highest in July and May; it is lowest in February and January.
The most common amenities are Air Conditioning (100%), Kitchen (99%), TV (98%). The strongest positive revenue associations are Bbq (+156%), Pool (+136%), Gym (+83%).
Average daily rate in Hermosillo is $2K, up 30% year-over-year. Rates peak in July and are lowest in November.
Guests in Hermosillo book an average of 15 days in advance, down 16% from last year. Booking windows range from 12 days for 1-bedroom listings to 29 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 58% higher than weekday occupancy.