Hermosillo

As of June 2026, Hermosillo, Bahía de Kino, San Carlos have 1,175 active Airbnb and VRBO listings. This represents a 1% decrease from the previous year.

The average Airbnb or VRBO in Hermosillo generates $153K per year. High-performing properties earn $496K/year, while low-performing properties earn $52K/year. With supply declining and revenue flat over two years despite 24% occupancy, the market shows modest contraction rather than growth pressure. The threefold performance gap between high and average properties suggests significant operational or positioning variance rather than systemic market constraints.

Airbnb and VRBO can be profitable in Hermosillo. Average annual revenue is $153K with 24% occupancy. High-performing properties earn up to $496K/year. Declining supply and revenue suggest a contracting market, while the significant gap between average and top performers indicates competition is consolidating around differentiated properties rather than expanding across the market.

The average occupancy rate for Airbnbs and VRBOs in Hermosillo is 24%. This occupancy level, combined with an average nightly rate of $2K, results in a RevPAR (revenue per available room) of $331 per day.

4+ bedroom properties demonstrate the strongest performance in Hermosillo, with annual revenue of $617K. These properties balance operating costs and rental demand most effectively in the Hermosillo market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Hermosillo area. Hermosillo: Lenient. No specific STR regulations or permit requirements. Operates under general business rules. Minimal enforcement, hosts operate freely. Bahía de Kino: Lenient. No formal STR licensing system. Tourist zone with informal rental market. Virtually no enforcement, widespread unregulated operations. San Carlos: Lenient. No dedicated STR permits required. Falls under general tourism/business regulations. Light enforcement, most hosts operate without formal compliance. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Hermosillo Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 1% year-over-year, while RevPAR has decreased 3%. This indicates balanced supply-demand dynamics. The substantial gap between average revenue ($152,675) and top performers ($496,261) suggests significant performance variance, reflecting competitive differentiation within a market where low 24% occupancy indicates substantial idle capacity despite declining supply.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is -30% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-February) when gaining traction is harder.

The most common amenities in Hermosillo listings include: Air Conditioning (99%), Kitchen (98%), Tv (96%), Washing Machine (74%), Parking (61%). Amenities that boost revenue the most include Bbq, Pool, Gym, with Bbq properties earning approximately 121% more ($330K/year vs $149K/year).

Monthly estimated revenue per listing in Hermosillo over the last 12 months: May: $11K, June: $11K, July: $14K, August: $12K, September: $9K, October: $10K, November: $8K, December: $9K, January: $7K, February: $5K, March: $11K, April: $13K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Hermosillo is $2K, up 22% year-over-year. By property size: 1-bedroom properties average $757/night, 2-bedroom properties average $1K/night, 3-bedroom properties average $3K/night, 4+ bedroom properties average $6K/night. Rates peak in July and are lowest in November.

Guests in Hermosillo book an average of 15 days in advance, down 22% from last year. By property size: 1-bedroom: 12 days, 2-bedroom: 15 days, 3-bedroom: 19 days, 4+ bedroom: 31 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Hermosillo Airbnb and VRBO market has seen the following changes: supply declined 1%, revenue per listing decreased 3%, occupancy fell 14%, average nightly rates increased 22%, and lead time decreased 22%. The sharp rate increases amid falling occupancy suggest hosts are competing for fewer bookings rather than capitalizing on demand, while the wide gap between average ($152,675) and top-performing listings ($496,261) indicates substantial performance stratification.

In Hermosillo, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 55% higher occupancy than weekdays.