Cholula, MX
Part of the Tlaxcala market area
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Overview
Annual Rev
MX$115.8k
12 mo avg
↓12%
from prior 12 mo
Occupancy rate
18%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
MX$1,630
12 mo avg
↑6%
from prior 12 mo
Lead time
20 days
12 mo avg
↑1 days
from prior 12 mo
Revpar
MX$269
12 mo avg
↓20%
from prior 12 mo
Methodology note: Figures reflect Tlaxcala market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | — | +$158,497 | — | — |
| TV | 🔒 7• (••%) | 🔒 +$8•••• (+••%) | 🔒 $2••••• | 🔒 $1••••• |
| Heating | 🔒 1• (••%) | 🔒 +$5•••• (+••%) | 🔒 $3••••• | 🔒 $2••••• |
| Pets Allowed | 🔒 3• (••%) | 🔒 +$2•••• (+••%) | 🔒 $2••••• | 🔒 $2••••• |
| Parking | 🔒 7• (••%) | 🔒 +$3••• (+•%) | 🔒 $2••••• | 🔒 $2••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (22.5 nights)
1 bedroom (8.9 nights)
2 bedrooms (7.2 nights)
3 bedrooms (6.3 nights)
4+ bedrooms (6.0 nights)
Cleaning fee by bedroom
Studio (MX$0)
1 bedroom (MX$0)
2 bedrooms (MX$0)
3 bedrooms (MX$0)
4+ bedrooms (MX$0)
Professional host share
Independent hosts (52%)
Professionally managed (48%)
Over the 12 months ending August 2026, the Tlaxcala market averaged 588 active Airbnb and VRBO listings, up 11% from a year earlier and up 121% over two years.
An average Tlaxcala listing earns $89K/year. High-performing listings earn $267K, while low-performing listings earn $37K.
Average occupancy in Tlaxcala is 15%, producing RevPAR of $206 per available night.
4+ bedroom listings generate the highest average annual revenue in Tlaxcala, at $217K.
Rules vary across Tlaxcala. Tlaxcala: Lenient. No specific STR regulations or registration system. Operates under general tourism and tax rules. Minimal enforcement, hosts operate freely. Puebla: Lenient. Basic tourism registration recommended but rarely enforced. No specific STR permits or caps. Light oversight, most hosts operate without formal compliance. Verify requirements for the property's jurisdiction.
The Tlaxcala Airbnb and VRBO market appears broadly balanced. Supply has grown 11% year-over-year, while RevPAR has increased 5%, showing no clear supply-demand imbalance.
RevPAR is highest in December and November; it is lowest in February and June.
The most common amenities are Kitchen (99%), TV (94%), Internet (94%). The strongest positive revenue associations are Bbq (+68%), Washing Machine (+53%), TV (+45%).
Average daily rate in Tlaxcala is $2K, up 12% year-over-year. Rates peak in December and are lowest in June.
Guests in Tlaxcala book an average of 16 days in advance, down 3% from last year. Booking windows range from 15 days for 3-bedroom listings to 18 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 82% higher than weekday occupancy.