Ulcinj, ME
Part of the Ulcinj market area
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Overview
Annual Rev
€13.4k
12 mo avg
↑14%
from prior 12 mo
Occupancy rate
25%
12 mo avg
↓2%
from prior 12 mo
Avg daily rate
€106
12 mo avg
↑18%
from prior 12 mo
Lead time
25 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
€22
12 mo avg
↑9%
from prior 12 mo
Methodology note: Figures reflect Ulcinj market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +€30,274 | — | — |
| Pool | 🔒 6• (••%) | 🔒 +€1•••• (+•••%) | 🔒 €3•••• | 🔒 €1•••• |
| Sauna | 🔒 1• (•%) | 🔒 +€1•••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Heating | 🔒 1•• (••%) | 🔒 +€8••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| TV | 🔒 2•• (••%) | 🔒 +€8••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| Parking | 🔒 2•• (••%) | 🔒 +€5••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +€2••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Gym | 🔒 6• (••%) | 🔒 +€6•• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
| Pets Allowed | 🔒 9• (••%) | 🔒 +€1•• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (10.1 nights)
1 bedroom (9.0 nights)
3 bedrooms (8.8 nights)
2 bedrooms (8.7 nights)
4+ bedrooms (6.1 nights)
Cleaning fee by bedroom
4+ bedrooms (€104)
3 bedrooms (€47)
2 bedrooms (€22)
1 bedroom (€19)
Studio (€13)
Professional host share
Professionally managed (78%)
Independent hosts (22%)
Over the 12 months ending August 2026, the Ulcinj market averaged 1,191 active Airbnb and VRBO listings, up 1% from a year earlier and up 17% over two years.
An average Ulcinj listing earns €6K/year. High-performing listings earn €43K, while low-performing listings earn €3K.
Average occupancy in Ulcinj is 14%, producing RevPAR of €12 per available night.
4+ bedroom listings generate the highest average annual revenue in Ulcinj, at €14K.
Rules vary across Ulcinj. I don't have reliable current information about short-term rental regulations and enforcement reality in Ulcinj, Montenegro. Montenegro's STR regulations are primarily set at the national level, but local enforcement practices vary significantly by municipality. Verify requirements for the property's jurisdiction.
The Ulcinj Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 1% year-over-year, while RevPAR has increased 32%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Air Conditioning (99%), Internet (98%), Parking (98%). The strongest positive revenue associations are Hot Tub (+141%), Pool (+73%), TV (+62%).
Average daily rate in Ulcinj is €115, up 22% year-over-year. Rates peak in June and are lowest in January.
Guests in Ulcinj book an average of 23 days in advance, down 18% from last year. Booking windows range from 22 days for 1-bedroom listings to 26 days for 3-bedroom listings.
Booking demand is highest on Friday and lowest on Sunday. Nightly rates peak on Tuesday and are lowest on Sunday.