Ulcinj

As of May 2026, Ulcinj has 1,143 active Airbnb and VRBO listings. This represents a 4% decrease from the previous year.

The average Airbnb or VRBO in Ulcinj generates €4K per year. High-performing properties earn €25K/year, while low-performing properties earn €2K/year. The extreme variance between top and bottom performers suggests that market revenue is highly concentrated among a select few listings rather than distributed across the general supply.

Airbnb and VRBO can be profitable in Ulcinj. Average annual revenue is €4K with 13% occupancy. High-performing properties earn up to €25K/year. A 13% occupancy rate highlights a highly seasonal market where the vast majority of annual income is likely compressed into a very narrow window of peak demand.

The average occupancy rate for Airbnbs and VRBOs in Ulcinj is 13%. This occupancy level, combined with an average nightly rate of €102, results in a RevPAR (revenue per available room) of €8 per day.

4+ bedroom properties demonstrate the strongest performance in Ulcinj, with annual revenue of €8K. These properties balance operating costs and rental demand most effectively in the Ulcinj market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Ulcinj area. I don't have reliable current information about short-term rental regulations and enforcement reality in Ulcinj, Montenegro. Montenegro's regulatory framework for short-term rentals has been evolving, and enforcement varies significantly by municipality. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Ulcinj Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 4% year-over-year, while RevPAR has decreased 29%. This indicates balanced supply-demand dynamics. The sharper drop in revenue relative to supply suggests that while inventory is contracting, consumer spending power or willingness to pay has softened significantly.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 71% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.

The most common amenities in Ulcinj listings include: Air Conditioning (98%), Kitchen (87%), Tv (82%), Balcony (57%), Heating (57%). Amenities that boost revenue the most include Pool, Air Conditioning, Hot Tub, with Pool properties earning approximately 120% more (€28K/year vs €13K/year).

Monthly estimated revenue per listing in Ulcinj over the last 12 months: May: €142, June: €382, July: €742, August: €1K, September: €370, October: €83, November: €54, December: €50, January: €10, February: €14, March: €31, April: €67. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Ulcinj is €102, up 15% year-over-year. By property size: 1-bedroom properties average €79/night, 2-bedroom properties average €110/night, 3-bedroom properties average €118/night, 4+ bedroom properties average €245/night. Rates peak in August and are lowest in January.

Guests in Ulcinj book an average of 22 days in advance, down 33% from last year. By property size: 1-bedroom: 21 days, 2-bedroom: 22 days, 3-bedroom: 20 days, 4+ bedroom: 20 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Ulcinj Airbnb and VRBO market has seen the following changes: supply declined 4%, revenue per listing decreased 29%, occupancy fell 11%, average nightly rates increased 15%, and lead time decreased 33%. These metrics reveal a shift toward short-notice, higher-cost bookings that are failing to offset the overall decline in volume.

In Ulcinj, Friday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Friday and are lowest on Monday.