Ifrane, MA
Part of the Fez market area
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Overview
Annual Rev
MAD84.1k
12 mo avg
↓11%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓11%
from prior 12 mo
Avg daily rate
MAD752
12 mo avg
↑20%
from prior 12 mo
Lead time
27 days
12 mo avg
↓8 days
from prior 12 mo
Revpar
MAD223
12 mo avg
↓11%
from prior 12 mo
Methodology note: Figures reflect Fez market data as of June 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | — | +MAD 147,176 | — | — |
| Pool | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| Heating | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| Gym | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| Lake Access | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| Pets Allowed | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (4.3 nights)
1 bedroom (4.2 nights)
4+ bedrooms (3.9 nights)
3 bedrooms (3.6 nights)
Cleaning fee by bedroom
4+ bedrooms (MAD 25)
3 bedrooms (MAD 24)
2 bedrooms (MAD 16)
1 bedroom (MAD 11)
Professional host share
Professionally managed (69%)
Independent hosts (31%)
As of June 2026, Fez, Meknes have 1,540 active Airbnb and VRBO listings. This represents a 6% increase from the previous year.
The average Airbnb or VRBO in Fez generates د.م.60K per year. High-performing properties earn د.م.195K/year, while low-performing properties earn د.م.18K/year. The massive delta between top and bottom tiers suggests that market returns are highly polarized, with revenue concentrated in a select subset of listings rather than distributed evenly across the inventory.
Airbnb and VRBO can be profitable in Fez. Average annual revenue is د.م.60K with 18% occupancy. High-performing properties earn up to د.م.195K/year. An 18% occupancy rate highlights the difficulty of maintaining consistent demand, yet the significant gap for top earners indicates that specific property segments successfully capture the majority of available traveler volume.
The average occupancy rate for Airbnbs and VRBOs in Fez is 18%. This occupancy level, combined with an average nightly rate of د.م.847, results in a RevPAR (revenue per available room) of د.م.139 per day.
4+ bedroom properties demonstrate the strongest performance in Fez, with annual revenue of د.م.127K. These properties balance operating costs and rental demand most effectively in the Fez market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Fez area. Fez: Lenient. No formal STR-specific regulations. General tourism accommodation laws exist but rarely enforced for small operators. Many riads and apartments operate informally without permits. Meknes: Lenient. Similar to Fez - minimal STR framework. Tourism ministry registration theoretically required but enforcement nearly absent. Hosts commonly operate without formal licensing. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Fez Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 6% year-over-year, while RevPAR has decreased 7%. This indicates balanced supply-demand dynamics. This slight decline in revenue despite rising inventory suggests that the market is beginning to experience saturation, forcing existing hosts to compete more aggressively for a stagnant pool of demand.
Launch around January, 2-3 months before peak spring season (April peaks). This pre-peak timing lets you build reviews when competition is 22% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (July-June) when gaining traction is harder.
The most common amenities in Fez listings include: Kitchen (90%), Air Conditioning (85%), Washing Machine (84%), Heating (80%), Tv (76%). Amenities that boost revenue the most include Pool, Bbq, Air Conditioning, with Pool properties earning approximately 106% more (د.م.268K/year vs د.م.130K/year).
Monthly estimated revenue per listing in Fez over the last 12 months: May: د.م.5K, June: د.م.3K, July: د.م.3K, August: د.م.4K, September: د.م.3K, October: د.م.5K, November: د.م.4K, December: د.م.6K, January: د.م.4K, February: د.م.3K, March: د.م.4K, April: د.م.6K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Fez is د.م.847, up 22% year-over-year. By property size: 1-bedroom properties average د.م.682/night, 2-bedroom properties average د.م.650/night, 3-bedroom properties average د.م.947/night, 4+ bedroom properties average د.م.2K/night. Rates peak in July and are lowest in May.
Guests in Fez book an average of 28 days in advance, down 20% from last year. By property size: 1-bedroom: 31 days, 2-bedroom: 20 days, 3-bedroom: 27 days, 4+ bedroom: 40 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Fez Airbnb and VRBO market has seen the following changes: supply grew 6%, revenue per listing decreased 7%, occupancy fell 18%, average nightly rates increased 22%, and lead time decreased 20%. These metrics point to a shift toward last-minute booking behaviors and pricing volatility, as hosts attempt to offset lower occupancy through higher nightly premiums.
In Fez, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 16% higher occupancy than weekdays.