Shunan, JP
Part of the Yamaguchi market area
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Overview
Annual Rev
¥3.6m
12 mo avg
↓14%
from prior 12 mo
Occupancy rate
🔒 4•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 ¥2••••
12 mo avg
••.•%
from prior 12 mo
Lead time
29 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
¥6,490
12 mo avg
↓15%
from prior 12 mo
Methodology note: Figures reflect Yamaguchi market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Heating | — | +¥3,977,231 | — | — |
| Barbecue | 🔒 1• (••%) | 🔒 +¥3•••••• (+••%) | 🔒 ¥8•••••• | 🔒 ¥5•••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (2.4 nights)
2 bedrooms (2.0 nights)
4+ bedrooms (1.9 nights)
1 bedroom (1.8 nights)
Cleaning fee by bedroom
1 bedroom (¥100)
2 bedrooms (¥49)
3 bedrooms (¥20)
4+ bedrooms (¥0)
Professional host share
Independent hosts (66%)
Professionally managed (34%)
Over the 12 months ending August 2026, the Yamaguchi market averaged 100 active Airbnb and VRBO listings, up 10% from a year earlier and up 52% over two years.
An average Yamaguchi listing earns ¥2M/year. High-performing listings earn ¥8M, while low-performing listings earn ¥1M.
Average occupancy in Yamaguchi is 30%, producing RevPAR of ¥5K per available night.
3-bedroom listings generate the highest average annual revenue in Yamaguchi, at ¥3M.
Rules vary across Yamaguchi. Yamaguchi: Moderate. Minpaku registration required under national law, fire safety compliance. Standard enforcement through prefectural system. Shimonoseki: Moderate. Minpaku notification mandatory, 180-day annual cap applies. Enforcement follows prefectural guidelines, occasional inspections. Hagi: Lenient. Basic minpaku registration required, tourism-friendly approach. Light enforcement, focus on promoting tourism over restrictions. Iwakuni: Moderate. Standard minpaku notification system, safety requirements. Routine enforcement, military base proximity adds scrutiny. Verify requirements for the property's jurisdiction.
The Yamaguchi Airbnb and VRBO market appears broadly balanced. Supply has grown 10% year-over-year, while RevPAR has increased 19%, showing no clear supply-demand imbalance.
RevPAR is highest in August and December; it is lowest in January and February.
The most common amenities are Air Conditioning (100%), Internet (97%), Parking (92%). The strongest positive revenue associations are Heating (+94%), Bbq (+61%), TV (+15%).
Average daily rate in Yamaguchi is ¥25K, up 24% year-over-year. Rates peak in August and are lowest in March.
Guests in Yamaguchi book an average of 29 days in advance, down 9% from last year. Booking windows range from 26 days for 1-bedroom listings to 33 days for 2-bedroom listings.
Booking demand is highest on Saturday and lowest on Wednesday. Nightly rates peak on Saturday and are lowest on Thursday. Weekend occupancy is 28% higher than weekday occupancy.