Yamaguchi
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Overview
Annual Rev
¥4.6m
12 mo avg
↓3%
from prior 12 mo
Occupancy rate
🔒 4•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 ¥2••••
12 mo avg
••.•%
from prior 12 mo
Lead time
28 days
12 mo avg
↓9 days
from prior 12 mo
Revpar
¥6,480
12 mo avg
↓28%
from prior 12 mo
Methodology note: Figures reflect Yamaguchi market data as of May 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Heating | 24 (75%) | +¥2,568,740 (+61%) | ¥6,790,691 | ¥4,221,950 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (3.8 nights)
1 bedroom (3.3 nights)
2 bedrooms (2.0 nights)
Cleaning fee by bedroom
1 bedroom (¥91)
2 bedrooms (¥44)
3 bedrooms (¥29)
Professional host share
Independent hosts (52%)
Professionally managed (48%)
As of May 2026, Yamaguchi, Shimonoseki, Hagi, Iwakuni have 89 active Airbnb and VRBO listings. This represents a 5% decrease from the previous year.
The average Airbnb or VRBO in Yamaguchi generates ¥2M per year. High-performing properties earn ¥8M/year, while low-performing properties earn ¥1M/year. The wide performance gap suggests significant variance in asset monetization, as the 5% supply contraction fails to push average yields higher despite consolidated demand.
Airbnb and VRBO can be profitable in Yamaguchi. Average annual revenue is ¥2M with 31% occupancy. High-performing properties earn up to ¥8M/year. This disparity highlights a bifurcated landscape where top-tier assets capture outsized returns, while the 31% occupancy suggests a challenging environment for average listings to maintain consistent utilization.
The average occupancy rate for Airbnbs and VRBOs in Yamaguchi is 31%. This occupancy level, combined with an average nightly rate of ¥24K, results in a RevPAR (revenue per available room) of ¥4K per day.
3-bedroom properties demonstrate the strongest performance in Yamaguchi, with annual revenue of ¥3M. These properties balance operating costs and rental demand most effectively in the Yamaguchi market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Yamaguchi area. Yamaguchi: Moderate. Minpaku registration required under national law, fire safety compliance, 180-day annual cap. Standard enforcement through prefectural system. Shimonoseki: Moderate. Minpaku registration mandatory, safety standards required. Enforcement follows prefecture guidelines, occasional inspections. Hagi: Lenient. Basic minpaku registration, simplified rules for tourism promotion. Light enforcement, city encourages tourism lodging. Iwakuni: Moderate. Standard minpaku registration, fire/safety compliance. Routine enforcement, focused on compliance support. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Yamaguchi Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 5% year-over-year, while RevPAR has increased 2%. This indicates balanced supply-demand dynamics, where reduced inventory levels effectively support revenue growth even without substantial shifts in total traveler volume.
Launch around September, 2-3 months before peak fall season (December peaks). This pre-peak timing lets you build reviews when competition is -44% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (January-June) when gaining traction is harder.
The most common amenities in Yamaguchi listings include: Air Conditioning (100%), Washing Machine (81%), Tv (78%), Heating (75%), Kitchen (75%). Amenities that boost revenue the most include Heating, Bbq, Tv, with Heating properties earning approximately 77% more (¥7M/year vs ¥4M/year).
Monthly estimated revenue per listing in Yamaguchi over the last 12 months: May: ¥102K, June: ¥86K, July: ¥133K, August: ¥136K, September: ¥133K, October: ¥119K, November: ¥161K, December: ¥167K, January: ¥106K, February: ¥103K, March: ¥143K, April: ¥139K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Yamaguchi is ¥24K, up 27% year-over-year. By property size: 1-bedroom properties average ¥19K/night, 2-bedroom properties average ¥25K/night, 3-bedroom properties average ¥31K/night. Rates peak in January and are lowest in May.
Guests in Yamaguchi book an average of 28 days in advance, down 18% from last year. By property size: 1-bedroom: 23 days, 2-bedroom: 32 days, 3-bedroom: 30 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, supply declined 5%, revenue per listing increased 2%, occupancy fell 19%, average nightly rates increased 27%, and lead time decreased 18%. These metrics suggest a shift toward higher-margin, shorter-notice bookings that compensate for the substantial decline in overall occupancy.
In Yamaguchi, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Thursday. Weekends show 24% higher occupancy than weekdays.