Yamaguchi
Unlock the data for all Markets
Annual revenue (actual)
¥3.6m
12 mo avg
↓11%
from prior 12 mo
Occupancy rate
🔒 4•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 ¥2••••
12 mo avg
••.•%
from prior 12 mo
Lead time
29 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
¥6,546
12 mo avg
↓9%
from prior 12 mo
Methodology note: Figures reflect Yamaguchi market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Heating | — | +¥3,252,488 | — | — |
| Barbecue | 🔒 1• (••%) | 🔒 +¥2•••••• (+••%) | 🔒 ¥8•••••• | 🔒 ¥6•••••• |
| Parking | 🔒 3• (••%) | 🔒 +¥1••••• (+•%) | 🔒 ¥6•••••• | 🔒 ¥6•••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (3.8 nights)
3 bedrooms (2.3 nights)
2 bedrooms (1.9 nights)
1 bedroom (1.9 nights)
4+ bedrooms (1.8 nights)
Cleaning fee by bedroom
1 bedroom (¥100)
2 bedrooms (¥49)
3 bedrooms (¥20)
Studio (¥0)
4+ bedrooms (¥0)
Professional host share
Independent hosts (78%)
Professionally managed (22%)
Over the 12 months ending September 2026, the Yamaguchi market averaged 105 active Airbnb and VRBO listings, up 17% from a year earlier and up 59% over two years.
An average Yamaguchi listing earns ¥2M/year. High-performing listings earn ¥7M, while low-performing listings earn ¥1M.
Average occupancy in Yamaguchi is 30%, producing RevPAR of ¥5K per available night.
3-bedroom listings generate the highest average annual revenue in Yamaguchi, at ¥3M.
Rules vary across Yamaguchi. Yamaguchi: Moderate. Minpaku registration required under national law, fire safety compliance. Standard enforcement through prefectural system. Shimonoseki: Moderate. Registration mandatory, fire/safety standards apply. Enforcement follows prefecture guidelines, moderate activity. Hagi: Moderate. National minpaku registration required, local tourism cooperation encouraged. Standard enforcement, limited active monitoring. Iwakuni: Moderate. Registration under minpaku law, safety compliance needed. Enforcement typical for region, moderate oversight. Verify requirements for the property's jurisdiction.
The Yamaguchi Airbnb and VRBO market appears broadly balanced. Supply has grown 17% year-over-year, while RevPAR has increased 21%, showing no clear supply-demand imbalance.
RevPAR is highest in August and December; it is lowest in January and February.
The most common amenities are Air Conditioning (100%), Internet (93%), Parking (86%). The strongest positive revenue associations are Heating (+71%), Bbq (+41%), Parking (+2%).
Average daily rate in Yamaguchi is ¥25K, up 22% year-over-year. Rates peak in August and are lowest in March.
Guests in Yamaguchi book an average of 30 days in advance, down 7% from last year. Booking windows range from 26 days for 1-bedroom listings to 34 days for 2-bedroom listings.
Booking demand is highest on Saturday and lowest on Wednesday. Nightly rates peak on Saturday and are lowest on Thursday. Weekend occupancy is 28% higher than weekday occupancy.
(0)
Filters (0)