Okinawa City, JP
Part of the Okinawa market area
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Overview
Annual Rev
¥7.4m
12 mo avg
↓3%
from prior 12 mo
Occupancy rate
53%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
¥32,816
12 mo avg
↑10%
from prior 12 mo
Lead time
44 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
¥14,564
12 mo avg
↓1%
from prior 12 mo
Methodology note: Figures reflect Okinawa market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +¥8,749,117 | — | — |
| Pool | 🔒 2•• (•%) | 🔒 +¥6•••••• (+•••%) | 🔒 ¥1••••••• | 🔒 ¥6•••••• |
| Hot Tub | 🔒 1•• (•%) | 🔒 +¥4•••••• (+••%) | 🔒 ¥1••••••• | 🔒 ¥6•••••• |
| Barbecue | 🔒 8•• (••%) | 🔒 +¥2•••••• (+••%) | 🔒 ¥8•••••• | 🔒 ¥6•••••• |
| Parking | 🔒 2••• (••%) | 🔒 +¥2•••••• (+••%) | 🔒 ¥7•••••• | 🔒 ¥5•••••• |
| Gym | 🔒 2•• (••%) | 🔒 +¥1•••••• (+••%) | 🔒 ¥8•••••• | 🔒 ¥6•••••• |
| Internet | 🔒 2••• (••%) | 🔒 +¥1•••••• (+••%) | 🔒 ¥7•••••• | 🔒 ¥5•••••• |
| EV Charger | 🔒 4• (•%) | 🔒 +¥1•••••• (+••%) | 🔒 ¥8•••••• | 🔒 ¥6•••••• |
| Lake Access | 🔒 1• (•%) | 🔒 +¥1•••••• (+••%) | 🔒 ¥8•••••• | 🔒 ¥6•••••• |
| Heating | 🔒 2••• (••%) | 🔒 +¥1•••••• (+••%) | 🔒 ¥7•••••• | 🔒 ¥6•••••• |
| Pets Allowed | 🔒 2•• (•%) | 🔒 +¥7••••• (+••%) | 🔒 ¥7•••••• | 🔒 ¥6•••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (3.4 nights)
3 bedrooms (3.0 nights)
1 bedroom (3.0 nights)
2 bedrooms (2.8 nights)
4+ bedrooms (2.7 nights)
Cleaning fee by bedroom
2 bedrooms (¥105)
4+ bedrooms (¥82)
3 bedrooms (¥66)
1 bedroom (¥42)
Studio (¥35)
Professional host share
Professionally managed (71%)
Independent hosts (29%)
Over the 12 months ending August 2026, the Okinawa market averaged 2,607 active Airbnb and VRBO listings, up 9% from a year earlier and up 6% over two years.
An average Okinawa listing earns ¥6M/year. High-performing listings earn ¥15M, while low-performing listings earn ¥2M.
Average occupancy in Okinawa is 44%, producing RevPAR of ¥12K per available night.
4+ bedroom listings generate the highest average annual revenue in Okinawa, at ¥12M.
Rules vary across Okinawa. Naha: Moderate. Minpaku license required, fire/safety standards, residential zone restrictions. Enforcement present but inconsistent. Ishigaki: Moderate. Minpaku registration mandatory, safety compliance needed. Growing enforcement due to tourism pressure but gaps remain. Miyakojima: Lenient. Basic minpaku registration required, minimal restrictions. Light enforcement, many unlicensed operators due to tourism demand and limited resources. Verify requirements for the property's jurisdiction.
The Okinawa Airbnb and VRBO market appears broadly balanced. Supply has grown 9% year-over-year, while RevPAR has increased 6%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are Air Conditioning (99%), Internet (97%), Washing Machine (95%). The strongest positive revenue associations are Pool (+110%), Air Conditioning (+84%), Hot Tub (+76%).
Average daily rate in Okinawa is ¥33K, up 9% year-over-year. Rates peak in August and are lowest in November.
Guests in Okinawa book an average of 42 days in advance, down 6% from last year. Booking windows range from 37 days for 1-bedroom listings to 53 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Sunday. Weekend occupancy is 19% higher than weekday occupancy.