Okinawa
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Annual revenue (actual)
¥7.4m
12 mo avg
↓2%
from prior 12 mo
Occupancy rate
53%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
¥32,849
12 mo avg
↑9%
from prior 12 mo
Lead time
45 days
12 mo avg
↑1 days
from prior 12 mo
Revpar
¥14,802
12 mo avg
↑4%
from prior 12 mo
Methodology note: Figures reflect Okinawa market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +¥8,919,377 | — | — |
| Pool | 🔒 2•• (•%) | 🔒 +¥6•••••• (+•••%) | 🔒 ¥1••••••• | 🔒 ¥6•••••• |
| Hot Tub | 🔒 2•• (•%) | 🔒 +¥4•••••• (+••%) | 🔒 ¥1••••••• | 🔒 ¥6•••••• |
| Barbecue | 🔒 8•• (••%) | 🔒 +¥2•••••• (+••%) | 🔒 ¥8•••••• | 🔒 ¥6•••••• |
| Parking | 🔒 2••• (••%) | 🔒 +¥2•••••• (+••%) | 🔒 ¥7•••••• | 🔒 ¥5•••••• |
| Gym | 🔒 2•• (••%) | 🔒 +¥2•••••• (+••%) | 🔒 ¥8•••••• | 🔒 ¥6•••••• |
| EV Charger | 🔒 4• (•%) | 🔒 +¥1•••••• (+••%) | 🔒 ¥8•••••• | 🔒 ¥7•••••• |
| Internet | 🔒 2••• (••%) | 🔒 +¥1•••••• (+••%) | 🔒 ¥7•••••• | 🔒 ¥5•••••• |
| Heating | 🔒 2••• (••%) | 🔒 +¥1•••••• (+••%) | 🔒 ¥7•••••• | 🔒 ¥6•••••• |
| Lake Access | 🔒 1• (•%) | 🔒 +¥1•••••• (+••%) | 🔒 ¥8•••••• | 🔒 ¥7•••••• |
| Pets Allowed | 🔒 2•• (•%) | 🔒 +¥7••••• (+••%) | 🔒 ¥7•••••• | 🔒 ¥7•••••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (3.4 nights)
3 bedrooms (3.0 nights)
1 bedroom (3.0 nights)
2 bedrooms (2.9 nights)
4+ bedrooms (2.7 nights)
Cleaning fee by bedroom
2 bedrooms (¥104)
4+ bedrooms (¥82)
3 bedrooms (¥67)
1 bedroom (¥42)
Studio (¥35)
Professional host share
Professionally managed (51%)
Independent hosts (49%)
Over the 12 months ending September 2026, the Okinawa market averaged 2,676 active Airbnb and VRBO listings, up 13% from a year earlier and up 9% over two years.
An average Okinawa listing earns ¥6M/year. High-performing listings earn ¥15M, while low-performing listings earn ¥2M.
Average occupancy in Okinawa is 44%, producing RevPAR of ¥12K per available night.
4+ bedroom listings generate the highest average annual revenue in Okinawa, at ¥11M.
Rules vary across Okinawa. Naha: Moderate. Minpaku license required, fire safety compliance, residential zone restrictions. Standard enforcement through prefectural oversight. Ishigaki: Moderate. Okinawa Prefecture minpaku registration mandatory, 180-day cap for non-owner-occupied. Growing enforcement as tourism increases. Miyakojima: Moderate. Prefecture minpaku license required, safety standards, residential area limits. Enforcement present but challenging given island's tourism reliance and scattered properties. Verify requirements for the property's jurisdiction.
The Okinawa Airbnb and VRBO market appears broadly balanced. Supply has grown 13% year-over-year, while RevPAR has increased 11%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are Air Conditioning (99%), Internet (96%), Washing Machine (95%). The strongest positive revenue associations are Pool (+105%), Air Conditioning (+87%), Hot Tub (+70%).
Average daily rate in Okinawa is ¥33K, up 9% year-over-year. Rates peak in August and are lowest in November.
Guests in Okinawa book an average of 43 days in advance. Booking windows range from 37 days for 1-bedroom listings to 54 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Wednesday. Nightly rates peak on Friday and are lowest on Sunday. Weekend occupancy is 19% higher than weekday occupancy.
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